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What is HubSpot Workflows?

Industry Specialties: Serves all industries

HubSpot is a popular platform known for its inbound techniques. It offers funnel automation features, lead targeting features, analytics reporting, email templates and more. This product empowers businesses with timeline segmentation, giving users an overview of their prospect’s journey from the attraction stage to closing.
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#52

HubSpot Workflows is ranked #52 in the Marketing Automation Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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HubSpot Workflows Benefits and Insights

Why use HubSpot Workflows?

Key differentiators & advantages of HubSpot Workflows

  • Track Prospect Journeys: With this feature, the software tracks a prospect from the attraction phase of the buyer’s journey to the closing stage, giving users a high-level overview of where their leads are coming from and where they’re going afterward. 
  • Powerful Automation: Automate your marketing operations, email campaigns and more. HubSpot Workflows is built around turning the marketing process into a cohesive, automatic machine. Automation puts segmentation and targeting into the hands of the user. 
  • All-in-One Software: Blogging, SEO, landing pages, automation, email, lead management, analytics, CRM integration and much more are included as part of HubSpot’s Workflows software. 
  • Highly Recommended: Workflows is among one of the most highly recommended marketing automation software on the market. The software alone serves over 60,500 customers. 
  • Built Around Inbound: HubSpot is considered an early adopter of inbound digital marketing technique. As such, WorkFlows is built to attract leads and nurture them with helpful information and best-practice techniques, all at the push of a button. 

Industry Expertise

HubSpot is a leader in the digital marketing space, serving over 60,500 customers alone with just Workflows. The program serves customers across the board, but users are primarily in the digital sector. Major customers include Usabilla, Scrive, Care.com, Mention and more.

Key Features

  • Drip Email Marketing: Workflows offers automated drip marketing for email marketing, which is designed to deliver emails at the optimal time to move users along in the buyer’s journey. 
  • SEO: Built into the platform from the ground up, the software gives automatic SEO advice and optimization tips in real time. Blogging and content strategies can be built around HubSpot’s automated SEO tools. 
  • Salesforce Integration: Salesforce, a powerful CRM platform, can be integrated into Workflows. This enables records of every CTA click, email and form submission that your agency attracts. 
  • Blogging Tools: The practice that originally helped build HubSpot is built into Workflows. Blogging is enriched by SEO features and automation tools, delivering insightful and relevant content that ranks. 
  • Built-in CMS: A responsive, SEO-optimized and user-friendly CMS is built into Workflows and can be built into a user’s website, allowing rapid page deployment and optimization. 
  • Landing Page Optimization: Build responsive, unified and optimized landing pages with just a few clicks through Workflow’s easy-to-use interface. Users can also automatically alternate content depending on who is viewing the page. 
  • CTAs and Analytics: With simple yet sophisticated tools, users can build attractive CTAs quickly and then measure their efforts with HubSpot’s analytics suite. 
  • Ads: HubSpot Workflows allows for the tracking of advertising ROI across a number of channels, including search and social. 
  • Social Media: Enabling greater reach and engagement, the software allows tracking of brand mentions and engagement, as well as the ability to schedule posts for optimal exposure. 


Suite Support

HubSpot offers many support options and tiers. Free customers can access the HubSpot knowledge base and e-learning courses and platforms. Professional and enterprise customers can access phone, email and ticket support options.


mail_outlineEmail: Email support is available, but only to paying customers.
phonePhone: HubSpot offers phone support to all paying customers. Users can dial 1-888-482-7768 x3 to get in contact with support technicians.
schoolTraining: Free, in-depth, self-service training is offered by HubSpot for its products and techniques. Community help is also available for users to browse through.
local_offerTickets: For $650 per month, customers can have access to a single point of contact for technical problems. This service must be purchased alongside a professional or enterprise product subscription.
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