Salesforce Marketing Cloud Reviews & Pricing

by Salesforce.com | Founded 1999, San Francisco, CA

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Overview Pricing Benefits Reviews Features

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What is Salesforce Marketing Cloud?

Industry Specialties: Information Technology and Services, Marketing and Advertising, Financial Services, Computer Software, Retail, Automotive, Communications, Consumer Goods, Education, Energy & Utilities, Healthcare & Life Sciences, Manufacturing, Media, Nonprofit, Public S

Salesforce Marketing Cloud is a comprehensive software platform designed to empower businesses in managing their marketing campaigns across various channels. It caters to businesses seeking to enhance their marketing efficiency and effectiveness, enabling them to expand their reach, monitor campaign performance, and evaluate return on investment. The platform offers a range of benefits, including streamlined email campaign creation and tracking, effective social media marketing management, and insightful website analytics. Key features encompass tools for multi-channel marketing management, customer communication, and data collection and analysis.

User experiences suggest that Salesforce Marketing Cloud excels in providing robust marketing automation capabilities, facilitating personalized customer journeys and targeted messaging. Pricing for Salesforce Marketing Cloud is based on a per-user model, with a starting price of $125 per user per month. While it may be perceived as a premium option compared to some alternatives, its extensive features and scalability make it a compelling choice for businesses with substantial marketing needs.

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User Sentiment

Based on 1950 reviews:

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Salesforce Marketing Cloud Pricing

Based on our most recent analysis, Salesforce Marketing Cloud pricing starts at $1,250 (Monthly).

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Starting From: $1,250
Pricing Model: Monthly
Free Trial: No

Training Resources

Salesforce Marketing Cloud is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Salesforce Marketing Cloud:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Salesforce Marketing Cloud Benefits and Insights

Why use Salesforce Marketing Cloud?

Key differentiators & advantages of Salesforce Marketing Cloud

Fit to Needs: Create and customize views, page layouts, fields and filters. Personalize mobile apps with custom menus, navigation bars, color schemes, branding and more.
Easily Share Data: Find new audiences and create partnerships using Data Studio. Manage data rights and monetize by exposing audiences to marketers.
Access Anywhere: Get data on the go with native mobile apps for Android and iOS. Visualize, track, and manage customer experiences in real time.
Optimize Mobile Marketing: Create geofenced messages to automatically send coupons or promotions to customers in a targeted area. Deliver closer proximity messages using Bluetooth low-energy beacon devices.
Do More With Apps: Access both free and paid apps with AppExchange to extend and enhance all the features offered.
Streamline Tasks: Execute complex marketing and data management activities with simple or multi-step automation. Automation Studio includes an overview page for automation status and error information to enable quick recovery.

Industry Expertise

Assists all major industries, including media, government, manufacturing, travel and hospitality, wealth management and more.

Salesforce Marketing Cloud Reviews

Average customer reviews & user sentiment summary for Salesforce Marketing Cloud:

1950 reviews

79%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Salesforce Marketing Cloud reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Reporting: All users who mention reports and analytics indicated that the reporting capabilities are a key benefit.
Features: A robust set of features enable cross-channel marketing, according to 75% of users referencing capabilities.

Cons

Cost: All reviews on this topic noted additional costs as a concern associated with using this product.
Complexity: About 95% of user feedback on this issue suggested that assistance is necessary for understanding of all features and functions.
Customer Support: The customer support is unhelpful and concerns might go unsolved for days, according to 88% of users who mention service.

Researcher's Summary:

Salesforce Marketing Cloud can be leveraged for its powerful set of features for effective cross-channel marketing, according to user feedback. Another common strength is its reporting features to analyze and plan marketing strategies.

However, users raise concerns about the system’s complexity, which may require outside assistance at additional costs, especially due to unresponsive customer support. Another major drawback reviews agree on is the lack of cost-effectiveness due to additional costs and charges. Overall, the product can be a good pick for large companies looking to strategize and execute marketing effectively.

Key Features

Audience Management: Utilizes data, machine learning and AI to provide deep insights into customer behavior and deliver personalized, relevant messages.
Customer Engagement: Capture, unify, segment and act on customer data across multiple teams, devices and systems. Also, manage dashboards and safe provisioning measures, as well as optimize live campaigns based on data.
Email Marketing: Engage audiences with marketing campaigns using tools such as:

Drag-and drop segmentation and built-in intelligence.
Test messages and automated emails with delivery schedules.
Campaign targeting to reach any number of customers.

Mobile Marketing: Automate and customize mobile campaigns seamlessly. Includes:

Personalized messaging based on preferences and time-sensitivity.
Geofenced messages for promotions.
Mobile reports on the app.
Alignment of mobile campaigns with other marketing channels.

Social Media Marketing: Manage and monitor content and conversations across social media platforms for insights. Machine learning and photo recognition drive marketing strategies and customizable dashboards help keep up with trends.
Datorama: Use one marketing dashboard of cross-channel analytics and built-in reporting for ROI, speed and growth. Gain insights from advertising efforts, events, email, social media channels, a website and a CRM database.
Pardot: Automates B2B marketing for connections and targeted sales pitches. Segmentation aids marketing tasks and email paths personalize the customer experience.
Google Marketing Platform: Access advanced marketing solutions with powerful tools for identifying insights. Conduct deep analysis of user engagement with content and boost marketing performance.
Advertising Studio: Gain new prospects like current high-value customers and reconnect with old customers. Coordinate advertising with email for more purchase intent and optimize spending by controlling advertising to current customers.
Data Studio: Find new audiences with advanced discovery tools, integrate into over 200 channels and create new partnerships with premium data providers.
Interaction Studio: Drive customer engagement by visualizing, tracking and managing customer experiences in real time. Control message frequency and connect online and offline interactions.