SAP Sales Cloud Reviews & Pricing

by SAP, Inc. | Founded 1972, Weinheim, Germany

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What is SAP Sales Cloud?

Industry Specialties: Agribusiness, Automotive, Consumer products, Retail, Industrial manufacturing, Insurance, Banking, High-tech, Utilities, Manufacturing

SAP Sales Cloud is a sales automation platform that combines analytics, AI-driven insights and extensive lead management capabilities to simplify your sales operations. Whether you're generating quotes, managing contracts or forecasting sales, it offers end-to-end functionality to support your entire sales cycle.

Best suited for medium to large enterprises, particularly those already using other SAP products, this CRM solution works well for organizations with complex sales processes and substantial customer data. While it offers solid features for sales teams of all sizes, it's especially valuable for businesses that prioritize data-driven decision-making.

Users like the platform's strong analytical tools, 360-degree customer views and process automation features. However, some note that the learning curve can be steep and smaller organizations might find the implementation process challenging without technical expertise. The platform occasionally faces performance issues, and integration with non-SAP systems often requires additional resources.

SAP Sales Cloud requires a significant investment, starting at $134 per user monthly, with additional costs for implementation and customization. The initial setup might require technical support or consulting services.

Our Research Process for SAP Sales Cloud

Trying to understand SAP Sales Cloud was a bit of an adventure! While I started with the free trial, I quickly realized the basic plan wouldn't show me the full picture. So, I rolled up my sleeves and dug deeper. I spent time watching demos and tutorials to understand the advanced features. However, the real insights came from my conversations with SAP consultants and people who use the platform daily. Their firsthand experiences were eye-opening.

To get an even broader perspective, I probed into user reviews on G2 and studied various case studies from SAP. I also relied heavily on SelectHub's detailed analyst reports to verify my findings. And yes, I even tested their Android app to see how it performed. This combination of hands-on testing, expert interviews and extensive research helped me get a complete idea of what SAP Sales Cloud really offers.

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User Sentiment

Based on 1286 reviews:

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SAP Sales Cloud Pricing

Based on our most recent analysis, SAP Sales Cloud pricing starts at $134 (Per User, Monthly).

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Starting From: $134
Pricing Model: Per User, Monthly
Free Trial: Yes, Request for Free

Training Resources

SAP Sales Cloud is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for SAP Sales Cloud:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

SAP Sales Cloud Benefits and Insights

Why use SAP Sales Cloud?

Key differentiators & advantages of SAP Sales Cloud

Streamline Contract Management: SAP Sales Cloud is ranked best for Quotes, Orders and Contracts Management by SelectHub’s analysts with a score of 98 — higher than its top competitors like Zoho CRM, Salesforce Sales Cloud and HubSpot Sales. You can convert opportunities and quotes into contracts with a single click and generate professional quotes instantly by selecting from predefined document types and product catalogs. The CRM automatically populates contract fields from templates and existing data while maintaining full visibility of critical details like service level agreements and signature dates.
Improve Team Communication: The platform is chosen best for team collaboration by our analysts, with a score of 100. It helps to keep your team aligned with native feed updates that sync automatically across the platform. Share important updates, comment on team posts and follow key discussions directly from your inbox, ensuring you miss no critical information.
Parse Emails Automatically: Extract key information from incoming emails automatically, including contact details, leads and opportunities. Save your time by having the system populate relevant fields without manual data entry, ensuring data accuracy and completeness.
Build Custom Solutions Without Coding: You can extend your sales capabilities using SAP Build Apps' no-code development environment. Create custom apps for mobile, desktop and browser platforms, with included licensing for organizations with 100+ users.

Industry Expertise

SAP Sales Cloud supports businesses of all sizes across various industries such as energy and natural resources, financial services, consumer industries, discrete industries, service industries, public services and more.

SAP Sales Cloud Reviews

Average customer reviews & user sentiment summary for SAP Sales Cloud:

1286 reviews

83%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of SAP Sales Cloud reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Data Analysis: SAP Sales Cloud’s advanced analytics tools help you make data-driven decisions across your sales pipeline.
Customer Insights: Users like that they have a 360-degree view of each customer's journey, interactions and history in one place.
Automation: It helps you save time with automated workflows that handle repetitive sales tasks and documentation.

Cons

Complex Interface: The platform's extensive features can be overwhelming for new users, requiring significant training time.
Performance Issues: Users may experience slower loading times when handling large amounts of data or multiple processes.
Limited Integration Options: Connecting with non-SAP systems can be challenging and may require additional development work.

Researcher's Summary:

Having spent considerable time evaluating SAP Sales Cloud, I want to share my honest experience with the platform.

My journey began with the basic free trial, which only scratches the surface of what the platform can do. While this limited preview was helpful, it didn't give me the full picture of the advanced features I'd later discover.

The initial setup was quite tricky. I found myself deep in configurations and customizations, which took more time than I expected. However, I noticed that if your company already uses other SAP products, the implementation becomes significantly smoother. The platform works well alongside SAP ERP and other SAP tools, creating a connected ecosystem.

Senior SAP C4C Consultant Irshad Ichu said:

I would like to tell you about the lead to cash process in Sales Cloud. A salesperson can easily create a lead and can capture all the details within a beat. We have seamless integration with S4 or ECC systems. Also when compared to maintenance and cost with any other legacy system, no maintenance is required for Sales Cloud and licensing costs also would be less”

The analytical capabilities are very impressive and, thus, a user favorite. AI-powered forecasting tools help you make better decisions, while thorough reporting provides insights you probably hadn't been able to access before. The platform’s cloud-based nature allowed me to access these tools from anywhere, which is a huge plus for remote work.

But the platform occasionally runs slower than I'd like, especially when handling larger data sets. I also found that integrating with non-SAP systems required extra effort and technical expertise — something that might not be readily available in smaller organizations. During system updates, I experienced some minor disruptions, though these were usually temporary.

The learning curve was steeper than anticipated. While some team members may adapt quickly, others might struggle with the platform's complexity. In fact, many users I spoke with ended up hiring consultants just to get their systems configured properly, which added to the overall cost.

According to Azhar I, Team Lead at Accenture:

The CRM system helped me by streamlining customer interactions, allowing for better tracking of leads, sales and follow-ups. It made managing client data more efficient.

Talking about the challenges I faced — some customization options were a bit limited and data integration with other tools wasn’t always seamless, requiring manual updates at times. Still, the integrations are not as hard as they seem. These days business expectations are just sky high and they expect everything in a single press.”

My conclusion is that while SAP Sales Cloud offers customization options, it sometimes falls short for businesses with unique requirements. The platform works best for medium to large enterprises, particularly those already invested in the SAP ecosystem. For smaller businesses, the combination of high costs, technical requirements and implementation complexity might be overwhelming.

That said, once you get past the initial hurdles and have it properly set up, SAP Sales Cloud is a powerful tool. The key is having the right resources, budget and technical support to fully take advantage of its capabilities.

Key Features

Sales Forecasting: Known for its analytics capabilities, SAP lets you track sales performance with precision using the Forecast Tracker. It compares your submitted forecasts against targets and opportunity amounts. Run simulations to see how different scenarios impact your revenue estimates in real time and quickly identify discrepancies that need attention.
Dashboards & Reports: Scoring a 100 for this functionality, the CRM lets you build custom reports that match your business requirements by selecting specific data sources, time frames and key figures. Interactive visualizations like bubble charts and bar-line combinations bring your data to life, helping you spot trends and opportunities at a glance.
Document Management: Store and organize all your sales documents in a centralized library where you can create custom folder structures to keep everything organized. Share files securely with team members through links while maintaining control over access permissions for private folders and sensitive documents.
Lead Management: Capture leads from multiple sources, including phone inquiries and email campaign responses, and smoothly convert them into opportunities. Use Lead Intelligence to predict conversion likelihood through machine learning, which analyzes historical data points like lead dates, priorities and sources to give you accurate lead scores.
Contact Management: You can create detailed contact profiles linked to corporate accounts and track all their interactions across activities, orders and opportunities. Get a complete 360-degree view of your relationship with each contact, including their current status and all past interactions.
Mobile App: Manage your sales operations on the go with native apps for both Android and iOS devices. You can create opportunities, leads, tasks and sales quotes, log calls, view interactive charts, and manage your appointments.
AI-Based Coaching: Receive step-by-step guidance from AI-powered recommendations that help you win more business. Get prescriptive suggestions on your next best actions to progress opportunities through your sales pipeline effectively.

See It in Action: Sales Order to Outbound Delivery

Since SAP Sales Cloud ranks high for its order and invoice management features, I decided to see how easy it is to go from creating a sales order to a delivery on the CRM.

First, on their home page, I clicked on the Sales tab.

From there, I selected Manage Stock because before I create an order, I need to make sure there’s enough stock of the product.

I entered the plant name where the product is manufactured and the product name, which was an e-bike this time. SAP advises not to enter any private information in their trial version so I used the demo data.

Then I could see all the information about the product, and under Unrestricted-Use Stock, I saw that 20 pieces of the e-bike were available in stock.

I went back to the Sales tab and selected Create Sales Order. Time to sell my products!

In the dialogue box that appeared, I selected the order type as standard and clicked on Continue.

In the order data form, I filled in my customer name and then under the Items tab, I selected the product, entered the requested quantity and clicked on Create.

I could see the order details now and noted the order number in the top left corner to create the delivery next.

Back to the Sales tab, I selected Create Outbound Deliveries.

In the following form, I filled in my customer details and order number, then clicked Go. I selected my order from the list below and clicked Create Deliveries.

Under the Display Log section, I could see further details of my delivery.

In my experience, it’s definitely a bit hard to find what’s where on SAP, but once you get the hang of it, you can fly through your sales processes.

Limitations

These limitations, based on user feedback, are accurate at the time of this review:

Doesn’t offer a free trial.
Doesn’t support automatic creation of sales orders.
Doesn’t provide built-in email marketing.

Suite Support

A launchpad for support assists in resolving issues, searching through the knowledge base, finding solutions and reporting incidents, all of which can be accessed through a user login.

Email: Available through a dedicated login portal.

Phone: 1-800-266-2208.

Training: Customized training for teams and employees is available. Features include: