Recurly Reviews & Pricing

by recurly | Founded 2009, San Francisco, CA

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What is Recurly?

Industry Specialties: Digital Media & Entertainment, Consumer Goods & Retail, Software, Professional Services & Other

Recurly is a subscription and recurring billing management platform that makes use of machine learning to improve accuracy. As a result, it simplifies the process for mid-market and enterprise businesses. The vendor also optimizes the billing workflow, thereby protecting existing revenue, increasing earning potential, speeding up the collection and simplifying revenue recognition.

A subscription dashboard helps manage accounts with recurring costs and allows easy sorting of renewed, expired or paid amounts. Users can draft invoices and choose between different payment collection methods. It integrates with payment gateways like PayPal, Stripe and keeps track of the money pertaining to specific accounts.

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User Sentiment

Based on 113 reviews:

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Recurly Pricing

Based on our most recent analysis, Recurly pricing starts at $99 (Monthly).

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Starting From: $99
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

Recurly is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Recurly:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Recurly Benefits and Insights

Why use Recurly?

Key differentiators & advantages of Recurly

More Frictionless Billing: Use a clean and intuitive layout. Simplify billing complexities for subscription initiations and renewals. Ensure a seamless user experience.
Better Payment Optimization: Minimize the inventory churn with machine learning. Maximize conversions with payment optimization and revenue recovery.
Boost Subscription Revenue: Manage new product offerings. Test pricing plans, payment options and conversion tactics.
Gain Flexibility: Ensure total flexibility during the dunning process, including sending notifications to clients every alternate day after a failed payment.
Well-Informed Decision-Making: Leverage data from the subscribers, plan performance, billing and revenue to fine-tune the business with the right decision.
Improved Speed to Market: Start processing subscriptions and grow subscriber base within weeks. Use a user-friendly platform that doesn't require any training.
Minimize Credit Card Decline: Ensure customer retention by significantly reducing 60 common errors associated with credit card transactions.
More Comprehensive Records: Get detailed account records for renewal information, past due amounts and more.

Industry Expertise

It’s used by mid-market size and enterprise businesses to simplify the accounts payable and grow the revenue. In addition, the vendor serves financial institutions, health care providers, security and surveillance, pet care and more.

Recurly Reviews

Average customer reviews & user sentiment summary for Recurly:

113 reviews

91%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Recurly reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Easy to Use: Recurly is known for its user-friendly interface and intuitive design, making it easy for businesses to manage subscriptions, even without extensive technical expertise. The platform offers a straightforward setup process and clear navigation, allowing users to quickly find the features they need.
Integrations: Recurly integrates seamlessly with a wide range of third-party tools and services, including payment gateways, CRM systems, and accounting software. This allows businesses to connect Recurly with their existing workflows and automate tasks, saving time and effort.
Customization: Recurly provides a high degree of customization, allowing businesses to tailor the platform to their specific needs. Users can create custom subscription plans, pricing models, and billing cycles, as well as configure automated emails and notifications.
Analytics and Reporting: Recurly offers robust analytics and reporting tools that provide businesses with valuable insights into their subscription performance. Users can track key metrics such as churn rate, customer lifetime value, and recurring revenue, enabling them to make data-driven decisions to optimize their subscription business.

Cons

Limited Customization: Recurly's dunning management features, while functional, lack the flexibility needed to tailor email sequences and retry logic to specific business requirements. This can lead to challenges in optimizing dunning processes for maximum recovery and customer retention.
Reporting Challenges: Recurly's reporting capabilities have been noted as cumbersome, particularly when it comes to reconciling revenue recognition with GAAP standards. This can create additional complexities for finance teams during audits and financial reporting processes.
Pricing Structure: The platform's pricing model, which is based on a percentage of revenue, can become expensive for businesses with high-volume or high-value transactions. This cost structure may not be suitable for all businesses, especially those with tight margins or those experiencing rapid growth.

Researcher's Summary:

Recurly has carved out its niche in the subscription management software market, but how does it truly stack up against the competition? User reviews from the past year paint a picture of a platform with clear strengths and weaknesses, making it ideal for specific types of businesses.

Recurring revenue is the name of the game, and Recurly delivers with its robust invoicing and billing capabilities. Users consistently praise its ability to handle complex billing scenarios, including proration, usage-based billing, and multiple currencies. Recurly's dunning management tools also receive high marks for effectively reducing churn by automating payment retries and customer communications. Where Recurly seems to fall short is in its user interface and reporting features. The interface, while functional, is described as clunky and outdated by some users. Similarly, reporting capabilities are seen as lacking in customization and depth compared to competitors like Chargebee and Zuora.

So, who is Recurly best suited for? Its strengths in handling complex billing make it a top choice for businesses with intricate subscription models or those operating in multiple countries. However, companies that prioritize a modern user experience and in-depth reporting may find better options elsewhere. Ultimately, Recurly's suitability hinges on your specific business needs and priorities. Keep in mind that the software landscape is constantly evolving, so it's always a good idea to check for the latest updates and reviews before making a decision.

Key Features

Subscription Management: Create an unlimited number of subscription plans. Provide plans with different billing models and frequencies. Give the users the flexibility to purchase single or multiple subscription plans, combining them with one-time products or services.

Catalog: Create a record of key item details like price, description or taxability in custom fields. Monitor and analyze sales via API, exports or webhooks. Connect with one or more external management systems, such as product information management, through unique identifiers. Enable one-time purchases and recurring add-ons.
Upsell Products: Upsell one-time products and services with the subscription plan and give subscribers the freedom to purchase complementary one-offs.
Free Trial: Provide customers with a free trial subscription plan. Configure free trial programs and leverage the automated communication process to convert free trials to paying customers.
Discounts and Promotions: Create and manage various promotional offers in a simple console interface to attract new customers and engage the existing ones.
Gift Subscriptions: Provide gift subscriptions to the customers and build a loyal customer base using social proof.
Subscription Lifecycle Management: Minimize workflow and reporting challenges by automating invoice generation. Boost efficiency and reduce cancellations by letting subscribers view the account details, download previous invoices or reactivate accounts.
Subscriber Communication: Automate communication to provide subscribers with information regarding charges.

Payment Optimization: Use over 20 supported payment gateways to give businesses the freedom to accept funds worldwide. Route transactions to backup gateways to ensure that the business sails smoothly in case of any crisis.

Gateway Failover: Ensure business continuity with gateway failover, which routes transactions to a backup gateway. Make sure that the transaction gets processed even if there is an outage or issue.
Payment Gateways: Connect merchant accounts with over 20+ payment gateways like Amazon Pay, PayPal and Stripe.
Hosted Payment Pages: Get up and running without any coding and accept payment for subscription plans.
Take Payment Data: Accept credit card and other payment data using Recurly.js.Customize and ensure a PCI-compliant checkout process.
Mobile Solution: Accept mobile payments across platforms.
Fraud Management: Identify and address fraud transactions. Minimize chargebacks and prevent account creation fraud.

Billing and Accounting: Give users the freedom to create and support any pricing combination for the business and its subscribers. Automates parent-child relationships and payment responsibilities.

Account Hierarchy: Automate parent-child relationships, payment responsibilities and get a clear view of the accounts related to each other. Ensure efficient finance and accounting workflows.
Invoices: Ensure billing is accurate and the processes are scalable by creating invoices for all billing scenarios, including charges, refunds and shipping fees. Ensure the customers are billed correctly by automatically emailing the invoices.
Global Tax Rates: Calculate tax charges from the current rates, jurisdiction information and rules.
Compliance: Ensure compliance with international digital tax laws. Provide local validation, localized invoice, and tax number under registration.
Advanced Sales Tax Support: Connect Avalara and Vertex accounts to provide customers with advanced tax and jurisdiction rules as well as detailed tax reporting.

Integration: Integrate with a wide range of software like Salesforce, NetSuite and QuickBooks to reduce the operating cost, improve efficiency and enrich the customer experience.
Analytics and Insights: Provide actionable insights into the performance of business. Monitor the subscriber, plan and revenue data to make a well-informed decision. Get data from the analytics dashboard, reports and KPIs to steer the company.

Analytics: Gain insights into business such as subscriber, churn rate, plan performance, revenue trend and KPIs to take a well-informed decision.
Reports: Get reports required to monitor and manage plans, subscriber and revenue and growth. Check data in the way which is best for the business with built-in reports.
Exports: Configure automated exports to retrieve data regularly. Unify data from different systems to gain an understanding of how the business is performing.
Optimization: Gain visibility with data and knowledge into a customer’s relationship and buying behavior to optimize the subscription business and make a well-informed decision.

Subscriber Retention: Use a statistical model and machine learning to optimize logic for each transaction. Recover 70% of failed subscription renewals with the revenue optimization engine.

Recurly Analytics: Optimize marketing, finance and billing operations with the real-time data provided.
Dunning Management: Manage credit card payment decline and other such complications by automatically sending a notification to the customer, alerting them of failed payment.
Automatic Account Update: Improve a transaction’s success rate by monitoring changes in the account and automatically updating the subscriber’s record.

International Support: Provides global payment methods, multi-currency options and global tax support to help businesses operate internationally with ease.

Global Payment Method: Use the most popular payment gateways for domestic and international funds.
Multi-Currency Options: Provide support for international currencies to attract, engage and retain more customers.
Global Tax Support: Ensure tax compliance requirements are met with watertight integration with leading tax solutions for subscription businesses like Avalara and Vertex.
Multilingual Communication: Communicate with subscribers in the native language and offer checkout forms in different languages to boost conversions.

Limitations

At the time of this review, these are the limitations according to user feedback:

Can’t group multiple subscriptions into one.
Filler feature is limited.
Timestamps on refunds can be confusing.
Regenerating an invoice after setup is difficult.
Revenue statistics don’t update in real time.

Suite Support

The sales and support team is available through phone and email. Specific concerns can also be raised by filling up a short form on the contact page. Get answers to questions from the browseable article library which customers can browse through for clarification. Find webinars, checklists and research reports in the resource center. Developers can find resources related to API and other documents. Find answers about subscriptions and more under the FAQs section.

Email: Available through sign up.

Phone: +1 (844) 732-8759.

Training: Blogs, documentation and more are available under the resources tab.

Tickets: Reach technical support, compliance data and feature requests from the support tab.