Asana vs Aha!

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Our analysts compared Asana vs Aha! based on data from our 400+ point analysis of Project Management Software, user reviews and our own crowdsourced data from our free software selection platform.

Asana Software Tool

Product Basics

Asana is a cloud-based project management platform designed to help teams of all sizes manage and organize projects with customization, automation, AI and collaboration. Users can build custom workflows, templates and tasks, and visualize projects in multiple ways, including list, timeline, calendar, Kanban and Gantt views.

You can also build and trigger automation rules when tasks are moved or status or priority is changed. Stay aligned with goals, locate risks and hit project deadlines with reports and collaboration tools. Connect with other solutions using its open API and native integration with dozens of apps.

Our Research Process for Asana

Taking software at face value for a product page review is so passe. Luckily, with a little help from my company’s email address, I got a free trial of Asana’s Advanced plan for 30 days.

I set up a dummy project for content creation, complete with the stages and automations we currently use, so I’d have a more apples-to-apples comparison of a real-world project.

Additionally, I tested some “standout” features our researchers suggested and investigated the pros and cons users mentioned on review sites.

To learn the ropes, I visited the help center, watched demo videos and scoured Reddit for shortcuts. This webpage is the result of a week of dedicating all my working hours to living and breathing Asana.

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Aha! is a roadmapping tool that helps users organize documents and spreadsheets while boosting team collaboration. It helps share and create visual roadmaps, drive strategy and prioritize projects. Users can showcase their vision and track dependencies. Any number of teams can leverage workspaces that include services, business, product, project, IT and marketing.

It offers 30 integrations and a robust API with tools in development, communication applications and file storage. Users can customize views, terminology and workflow to synchronize with the way users’ team works.
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$10.99/User, Monthly, Freemium
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Tailored to your specific needs
$59/User, Monthly
Get a free price quote
Tailored to your specific needs
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
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Videos
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Email
Phone
Chat
FAQ
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Knowledge Base
24/7 Live Support
Email
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24/7 Live Support

Product Insights

  • Use Asana AI: Leverage AI in your project management strategy by using AI studio to draft workflows and create custom charts. Summarize your project and tasks using AI and use draft with AI to view next steps and actions. I drafted a project update by clicking on the Set Status tab and selecting “Draft update with AI.” After setting a status and date range, I also added an extra custom heading. The final product was comprehensive and easy to edit, which is great if you find staring at a blank page can be a stumbling block.
  • Create Tasks via Email: Make it easy to create tasks on the go by sending an email to your project email with all the details you need. I found the email associated with that project by clicking on the project dropdown and selecting import and then email. After that, I copied the email address and pasted it and added my email so I’d be the assignee, filled out the subject as the task name, added an additional description in the body and sent it. Like magic, the task showed up with all the details I wanted – 10/10, would recommend.
  • Set Up and Implement Custom Templates: Save time by creating your own custom cards and projects and converting them to templates or choosing from the built-in project templates. Click on the Customize button to add task templates and custom fields. I added a new article template with a relative start date, dependency and custom field for the editor and team.
  • Collaborate with External Users: Stay in sync with clients and suppliers by creating guest accounts and inviting them to access specific tasks and projects. I could invite users with a different email domain name and set access permissions like admin, editor, commentator or viewer in the invite.
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  • Identify Customer Needs: Identify what customers want by creating a custom ideas portal that records product ideas and tracks the best ideas to users’ roadmaps.  
  • Set Prioritization Metrics: Rank features and fix prioritization metrics on important features to objectively determine the most valuable features based on business goals.  
  • Create Visual Roadmaps: Enter data in Aha! and use one of the many templates to build roadmaps suitable for different audiences. Also, avoid creating multiple roadmaps.  
  • Analyze Product Data: Create pivot tables, reports and charts to track progress compared with users’ roadmaps to view team progress.  
  • Customized Workflows: Customize workflows to match a team’s methodology with Aha!’s integrations with popular tools to encourage information exchange between teams.  
  • Track Dependencies: Create detailed Gantt charts, set milestones, phases and dates to keep the team on track and call attention to dependencies between activities and teams to manage risk and on-time delivery.  
  • Define Best Practices: Supports project templates, creates custom fields and workflows and systemizes project management, ensuring standardization of processes across the organization.  
  • Allocate Resources: Create budget and effort estimates required for project delivery and measure available resources and timelines to help set completion dates.  
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  • Task Management: Create tasks with custom fields, deadlines, tags, subtasks, dependencies and descriptions during setup, adding tasks to the section you want when you create your first project or forwarding an email to [email protected]. Save time by converting your custom tasks into a template you can apply to new tasks and using AI to summarize tasks and draft subtasks. Switch between list, board, timeline, calendar and Gantt views to optimize visualization and drag-and-drop tasks between sections.
  • Project Planning and Scheduling: Kick your projects off with a plethora of templates ranging from product rollouts to hiring pipelines, or import your project from a spreadsheet. Convert tasks into milestones on the card and add details about why it’s a milestone. Add tasks to multiple projects and organize strategic initiatives by creating a portfolio where you can track the updates of all your projects.
  • Resource Management: Keep track of what’s on everyone’s plate by switching to the workload view. Drag and drop tasks to manage timelines and assignees and assign custom values like hours or points to tasks to accurately factor in employee effort.
  • Sprint Management: Hit the ground running by applying the sprint template to a new project. Add custom fields, use the timeline tab to map out sprint tasks and deadlines and set start and finish dates in the project view.
  • Collaboration Features: Add updates, questions and notes into the description. Comment on cards with mentions, files, lists, code blocks and even AI assists. Send messages directly to individuals or teams using the inbox. Keep your clients in the loop by creating guest accounts and sharing specific tasks and projects with them.
  • Reports and Insights: Tap into a bird’s eye view of your project by clicking on the dashboard tab where you can monitor overdue, complete and incomplete tasks and burnup charts and create custom charts with their AI tool. Visit the reporting tab to view trends, progress, resourcing and work health.
  • Custom Automations and Workflows: Build a workflow that’s a perfect fit for your project in the workflow tab by adding sections for each step in the process with custom transitions and rules when tasks are moved. Add custom automations and rules from scratch, use the options provided as a starting point or get a helping hand from the AI studio. Check out the automations we built in depth below.
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  • Strategy: Define value proposition and target user groups to create plans, design go-to-market plans and highlight areas of improvement and where the team is doing well. Describe services, market fit and unique characteristics of each product. Helps identify customer characteristics, track competition, set goals, track budget and identify initiatives.  
  • Plans: Build cross-functional proposals, standardize delivery, plan ahead, estimate work, manage capacity, monitor progress in real time and launch completed work.  
  • Ideas: Capture ideas, manage submitted ideas and notify submitters about the status of their ideas. View key suggestion data and enhance it using attachments, comments, tags and custom fields. Analyze idea value, promote best ideas and customize portals.  
  • Requirements: Define work centrally, organize backlogs, prioritize features and use scorecards to create maximum value. Streamline review cycles, create custom statuses, workflows and layouts. Use kanban layouts, build user maps, work with epics, create mockups and visualize dependencies.  
  • Roadmaps: Use pre-built templates for starter roadmaps, enter details and customize roadmaps. Create portfolios, strategies and custom roadmaps. 
  • Reports: Build initiative charts and visualize by revenue impact, status and volume of ideas while analyzing delivery metrics. View and create reports in lists, pivots, charts, capacities, diagrams, hierarchies and custom reports.  
  • Presentations: Create custom branded presentations in story format using any view strategy, roadmaps, reports and more. Share presentations via PDF and secure webpage. Add custom themes, font, header and footer content to match branding.  
  • Notes: Capture and store information in a centralized location. Record meeting notes, action items, to-dos lists and follow-ups. Capture background information, organize, add structure and nest related notes. Use note templates, add tables and embed images while consolidating feedback and audit changes.  
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Product Ranking

#2

among all
Project Management Software

#34

among all
Project Management Software

Find out who the leaders are

Analyst Rating Summary

85
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Asana
Aha!
+ Add Product + Add Product
Customizations Dashboards And Reporting Mobile Capabilities Platform Features Project Planning And Scheduling Project Tracking Task Management Team Collaboration Time Tracking And Management 84 77 69 93 82 58 95 97 50 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 27379 reviews
Excellent User Sentiment 1001 reviews
89%
of users recommend this product

Asana has a 'great' User Satisfaction Rating of 89% when considering 27379 user reviews from 5 recognized software review sites.

91%
of users recommend this product

Aha! has a 'excellent' User Satisfaction Rating of 91% when considering 1001 user reviews from 5 recognized software review sites.

4.8 (15)
5.0 (7)
4.4 (10490)
4.3 (242)
n/a
4.7 (514)
4.5 (13154)
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4.3 (1084)
4.5 (137)
4.2 (2636)
4.5 (101)

Awards

we're gathering data

Aha! stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

User Friendly: Reviewers appreciated that the system is easy to use and intuitive with a clean UI, even if you’re new to projects.
Overall Functionality: Workflows and automation, task management and collaboration are everything you’d look for in a project management system, according to users.
Customization: Users liked the customization options for unique team needs, projects and workflows.
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User Friendly: Aha! is easy to use, as noted by approximately 97% of users who mention the system’s user-friendliness.
Feature Rich: Aha! offers a robust suite of successful roadmapping tools, as reported by 94% of the users who mention the product’s functionality.
Support: Support for the system is robust, with 83% of the users who mention support endorsing it.
Integrations: The system’s integration options help add value to the base product, as reported by 71% of reviewers who mention integrations.
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>Cost: Users mentioned Asana’s paid plans were too expensive for smaller businesses making it difficult to upgrade from the limited free version.
Set-Up: Getting started can be overwhelming with so many customizations and task options. Users said you may need extra time to implement it effectively.
Advanced Features: Reviewers noted some features like AI, advanced project views, resource management and multiple task assignees require expensive plan upgrades.
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Cost: Nearly 100% of users who mentioned cost reported that Aha!’s offerings were too expensive for smaller businesses.
Learning Curve: About 100% of users who mentioned the tool’s learning curve noted that it was difficult to learn and configure in the beginning.
Interface: The user interface is confusing for 80% of the users who mention Aha!’s interface and navigation.
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Asana is a work management platform designed to help users organize and streamline operations with a user-friendly, customizable interface, automation and AI. Key features include the ability to create custom fields, deadlines, and subtasks, utilize various project views like Kanban boards and timelines, and leverage AI for summarizing tasks and drafting workflows. During my test of the software, I liked how easy it was to create a task by email and create project and task summaries using their AI tool.Customization was also a win. I built a task template for my Content Creation project with custom fields, relative due dates, assignees and a bulleted checklist. However, head’s up, adding task templates to existing tasks requires creating a new task with the template and merging it. Hands down, workflow management was one of my favorite parts of testing Asana. Adding in new sections (without having to go to the list view) and creating custom rules for transitions with a little help from their version of prompts was a breeze.Collaboration is another plus, with in-card comments and mentions, an inbox, group and individual messaging in platform and guest accounts with custom permissions for external users.On the downside, if you don’t have access to a free trial of the paid version (like I did), the free version may not be as effective. You won’t be able to access AI features, certain project views and resource management. The setup also isn’t exactly intuitive, and you may need training plus multiple visits to the help center to conceptualize your project and pick the right template.Overall, Asana is a fantastic all-in-one project management solution for users looking for a flexible tool with AI assistance and don’t mind springing for one of the paid plans.

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Aha! provides a robust suite of roadmapping tools that most users find accessible and intuitive. It is flexible and can be configured to suit users’ needs. Collaborative features help boost teamwork and streamline task assignments. Users appreciate Aha! for its ability to structure data and access everything from one location. Users find it to be comprehensive, but they don’t have OKR support. It supports teams of all sizes and users like the pre-built templates. The tool has a learning curve, and some users suggest adopting the tool if there is an internal champion who can help train the team and standardize its usage.

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Screenshots

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