Entrata vs Innago

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Our analysts compared Entrata vs Innago based on data from our 400+ point analysis of Property Management Software, user reviews and our own crowdsourced data from our free software selection platform.

Entrata Software Tool

Product Basics

Entrata is a comprehensive software solution designed to streamline property management tasks, making it particularly well-suited for property managers, real estate professionals, and multifamily housing operators. The platform offers an array of features including lease management, accounting, resident communication, and maintenance tracking, all integrated into a single interface. This integration allows users to efficiently handle day-to-day operations, improve tenant satisfaction, and optimize financial performance.

One of the standout benefits of Entrata is its user-friendly interface, which simplifies complex processes and reduces the learning curve for new users. Additionally, the software's robust reporting capabilities provide valuable insights into property performance, aiding in strategic decision-making. Entrata's flexibility and scalability make it an ideal choice for both small property managers and large real estate enterprises.

Pricing for Entrata typically varies based on the number of units managed and the specific features required, with payment options often structured on a monthly or annual basis. For precise pricing tailored to individual needs, it is recommended to contact SelectHub for a detailed quote.

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Innago offers a comprehensive software solution designed to streamline the complexities of property management. Tailored for small to mid-sized property owners and managers, Innago simplifies tasks such as tenant screening, lease management, rent collection, and maintenance requests. One of the key benefits of using Innago is its user-friendly interface, which makes navigation and operation straightforward for users of all tech levels. Additionally, its ability to automate and organize property management tasks saves users significant time and effort. Popular features include online lease signing, automated rent reminders, and detailed financial reporting, which collectively contribute to a more efficient management process. When compared to similar products, Innago stands out for its affordability, with a pricing model that lacks upfront costs, instead opting for a pay-per-use approach. This makes it an attractive option for property managers looking to optimize their operations without a hefty investment.
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Product Insights

  • Streamlined Operations: Entrata centralizes property management tasks, reducing the need for multiple software solutions and simplifying daily operations.
  • Enhanced Communication: The platform offers integrated messaging tools, ensuring clear and efficient communication between property managers, tenants, and maintenance staff.
  • Improved Financial Management: Entrata provides robust accounting features, including automated rent collection and detailed financial reporting, which help maintain accurate financial records.
  • Data-Driven Decisions: With comprehensive analytics and reporting tools, property managers can make informed decisions based on real-time data and trends.
  • Increased Tenant Satisfaction: The tenant portal allows residents to easily submit maintenance requests, pay rent online, and access important documents, leading to higher satisfaction and retention rates.
  • Regulatory Compliance: Entrata helps ensure compliance with local, state, and federal regulations by providing tools for tracking and managing necessary documentation and certifications.
  • Scalability: The software is designed to grow with your business, accommodating the needs of small properties as well as large, multi-site portfolios.
  • Time Savings: Automation of routine tasks such as lease renewals, rent reminders, and maintenance scheduling frees up time for property managers to focus on strategic initiatives.
  • Enhanced Security: Entrata employs advanced security measures to protect sensitive data, ensuring that tenant and financial information remains secure.
  • Customizable Workflows: The platform allows for the customization of workflows to match specific business processes, enhancing efficiency and productivity.
  • Mobile Accessibility: With a mobile-friendly interface, property managers can access critical information and perform tasks on-the-go, improving responsiveness and flexibility.
  • Vendor Management: Entrata simplifies vendor interactions by providing tools for tracking work orders, managing contracts, and ensuring timely payments.
  • Marketing Integration: The software includes marketing tools that help attract and retain tenants through online listings, social media integration, and lead tracking.
  • Reduced Vacancy Rates: By streamlining the leasing process and providing effective marketing tools, Entrata helps reduce the time properties remain vacant.
  • Comprehensive Training and Support: Entrata offers extensive training resources and customer support to ensure users can fully leverage the platform's capabilities.
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  • Free: Provides all the robust functionality present in more expensive alternatives, at absolutely no cost. 
  • Easy Bookkeeping: The Quickbooks integration helps automate data entry and eliminate human errors. Maintain multiple books, easily access them and capture a holistic view of the entire business. 
  • Mobile-Optimized: Optimized for mobile devices, enables payments, e-signing, tenant screening and interacting with tenants remotely from any location. 
  • Unlimited Document Storage: Store agreements, leases, addendums, tenant information, purchase receipts and more in a centralized platform. Control the privacy settings and access permissions for documents. 
  • Enhanced Data Security: Securely store data in an SOC2 compliant data center and follow OWASP best practices with end to end encryption using 1024 bit TLS 1.2. 
  • Detailed Maintenance Insights: Identify recurring maintenance categories, track the time taken to resolve issues, collect tenants’ feedback and monitor other unique metrics to streamline maintenance workflows. 
  • Intuitive Interface: Its flexible interface does not require training courses to use or expert assistance for onboarding and maintenance. 
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  • Data Management: Help residents move in faster, post transactions to the ledger, track maintenance activities, automate lease renewals and more on a single platform. Incorporate property accounting, purchasing, facilities and leasing data into a comprehensive package. 
  • Prospect Portal: Capture, convert and engage prospects with a secure, responsive website. Choose from a variety of templates to showcase real-time data. Track lead sources, ROI and abandonment rates to make informed marketing decisions. 
  • ILS Portal: Automatically syndicate data on property pricing, details and availability on all primary Internet Listing Services (ILS). Leverage integrations with Zillow, Zumper, Craigslist, Abodo and more. 
  • Revenue Management: Compare regional and seasonal data to price units optimally and maximize revenue. Owners and managers can set desired price range limits and optimize for specific variables with dynamic pricing. 
  • Online Marketing: Pull data from various ILS websites, Google My Business and Facebook Marketplace into one centralized platform. Combine organic SEO with paid ads to help beat competitors. 
  • Reputation Management: Pull all online reviews into a centralized dashboard. Monitor the units’ online visibility over time and post on social media to build and maintain reputation. 
  • Leasing Center: Customize and renew leases with personalized clauses. Bring mobility to leasing through e-signatures and an app for Android and iOS devices, powered by SiteTablet. 
  • ResidentVerify: Screen tenants swiftly based on their credit scores, criminal history, national eviction records and proprietary risk scoring. Attach the results directly to applications received through Prospect Portals to save time. Automatically club screening fees with the application fees. 
  • Payment: Offer residents a complete solution for accepting payments through credit cards, ACH and check scans. Residents can pay with cash by depositing funds at any MoneyGram location across the nation. Receive rent, deposits, utility bills and charges for pets and rentable items via any payment option. 
  • Resident Portal: Residents can pay rent and utility bills, receive parcel delivery notifications, submit and track maintenance and lease renewal requests. Manage resident transactions, send bulk announcements and advertise inventory from a single integrated dashboard. 
  • Accounting: Record company financials, maintain general ledgers and keep track of bills and discrepancies. Create and edit work orders, and record real-time transactional data in books automatically. Store and create snapshots of the company's financial health as and when required. 
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  • Online Payments: Securely collect rent via cash, credit and debit cards or ACH transfers; tenants pay a nominal fee for every digital transaction. Automate invoice generation, set up payment reminders and enforce late fees. Tenants can save their usual payment details and automate recurring rent transfers. 
  • E-Leasing: Generate unlimited electronic leases with customizable lease templates and send them to all parties for e-signatures, accessible through mobile devices, to expedite the agreement process. Track every individual lease from the dashboard till the last e-signature is signed. 
  • Tenant Screening: Create custom application forms with unique questions for prospective tenants. Leverage the vendor’s native screening engine powered by TransUnion to instantly access each applicant’s criminal, credit and eviction history. Each screening is available at a cost. 
  • Maintenance Workflow: Tenants can submit maintenance tickets with categories, descriptions, images and videos. Receive instant notifications when a request is submitted and respond quickly from anywhere with its mobile maintenance tools. 
  • Tenant Management: Change lease dates, update rental rates and communicate with tenants from any device. Tenants can view documents, pay rent, submit maintenance tickets and interact with owners and managers through a self-service portal. 
  • Reporting: Generate clean, dynamic reports and use unique filters and quick presets to glean actionable insights. Export reports to MS Excel or any third-party financial program. 
  • Mortgage Calculator: Access balance and payment graph, and receive cost breakdown charts and monthly or yearly amortization tables at no extra cost. 
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Product Ranking

#22

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Property Management Software

#40

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Property Management Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 263 reviews
Excellent User Sentiment 284 reviews
86%
of users recommend this product

Entrata has a 'great' User Satisfaction Rating of 86% when considering 263 user reviews from 5 recognized software review sites.

97%
of users recommend this product

Innago has a 'excellent' User Satisfaction Rating of 97% when considering 284 user reviews from 3 recognized software review sites.

4.2 (15)
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5.0 (13)
4.44 (149)
4.88 (214)
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Awards

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SelectHub research analysts have evaluated Innago and concluded it earns best-in-class honors for Leasing. Innago stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Leasing Award

Synopsis of User Ratings and Reviews

User-Friendly Interface: Entrata is designed with an intuitive interface that's easy to navigate, making it simple for users to adopt and utilize its features effectively.
Comprehensive Feature Set: The software provides a wide array of tools covering essential property management tasks, from handling leases and maintenance requests to generating financial reports, all within a single platform.
Seamless Integrations: Entrata offers an open API and supports integrations with various third-party systems, allowing businesses to streamline operations and connect their existing software solutions.
Efficient Communication Tools: The platform facilitates clear and efficient communication channels between property managers, residents, and staff, simplifying interactions and improving service delivery.
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Tenant Screening: Innago provides a comprehensive tenant screening process, including credit reports, background checks, and eviction history, to help landlords select reliable tenants and minimize risks.
Online Rent Collection: The platform simplifies rent collection by enabling tenants to pay rent online, automating reminders, and providing landlords with real-time payment tracking.
Maintenance Management: Innago streamlines maintenance requests by allowing tenants to submit requests online, assigning tasks to vendors, and tracking progress, ensuring efficient resolution of maintenance issues.
Lease Management: The platform facilitates lease management by providing customizable lease templates, e-signature capabilities, and automated lease renewals, reducing paperwork and administrative tasks for landlords.
Financial Reporting: Innago offers financial reporting tools that provide landlords with insights into their rental income, expenses, and profitability, enabling informed financial decisions.
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Buggy Software: Users report frequent software glitches, especially with dashboard notifications and after updates, hindering smooth property management.
Difficult Implementation: The software setup is often reported as time-consuming and problematic, potentially delaying property management operations.
Unreliable Support: Customer support receives mixed reviews, with some users finding it unresponsive or unhelpful when dealing with software issues or seeking assistance.
Non-Intuitive Features: Certain functions and tools are not user-friendly, making it challenging for some property managers to utilize the software's full potential.
Resident Transfer Issues: Some users experience difficulties with the resident transfer process, leading to inaccuracies and administrative headaches.
Reporting Inaccuracies: Generating accurate reports can be challenging, impacting data analysis and potentially hindering informed decision-making.
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Limited Functionality: Innago's features may not be sufficient for property managers with complex needs, such as commercial properties or those requiring advanced accounting tools.
Customer Support Issues: Some users have reported challenges in reaching Innago's customer support, leading to frustration and delays in resolving issues.
Learning Curve: The platform's interface and features can have a learning curve, especially for users who are new to property management software.
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Entrata helps property managers handle every business operation, including accounting, marketing, leasing and reporting. Reviews noted that the intuitive interface closely mimics popular social network interfaces, enabling users to use the platform with minimal technical knowledge. Another standout feature is the student housing management module, which allows leasing-by-the-bed and bulk unit assignments to shuffle roommates easily. However, reviews noted that it doesn’t provide a native email inbox and redirects users to external Microsoft Outlook servers through email notifications. In-depth user-based access role customizations are unavailable, and the platform lacks an itemized record of tracked changes. In conclusion, Entrata can be less effective for large enterprises but is suitable for property managers with small to medium portfolios.

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Stepping into the realm of property management software, Innago emerges as a beacon of user-friendly efficiency. Reviews highlight its intuitive interface, making navigation a breeze even for those less familiar with technology. This ease of use translates into time savings, as tasks that were once manual become automated, allowing users to allocate their time more effectively. Innago's ability to streamline operations and provide valuable insights empowers users to make informed decisions that positively impact their bottom line. Innago stands out from the competition due to its affordability and comprehensive features. While other property management software options can be expensive and overwhelming, Innago offers a cost-effective solution that caters to landlords of all sizes. Users appreciate the wide range of tools available, including rent collection, tenant screening, lease management, maintenance tracking, and financial organization. The platform's versatility eliminates the need for multiple software solutions, simplifying property management processes. Innago is particularly well-suited for landlords and property managers seeking an affordable, user-friendly, and efficient solution to manage their rental properties. Its intuitive interface, time-saving automation, and comprehensive features make it an ideal choice for those looking to streamline their operations and improve their overall efficiency. Whether you're a seasoned property manager or just starting, Innago provides the tools and support necessary to effectively manage your rental properties.

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