Rentec Direct vs Hemlane

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Our analysts compared Rentec Direct vs Hemlane based on data from our 400+ point analysis of Property Management Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Designed for landlords and property managers, Rentec Direct is a web-based software for property marketing, maintenance and accounting. It helps create customized websites, manage online payments, publish vacancies online and store or share lease agreements, photos and more.

It offers nuanced features for property accounting like trust accounting and 1099-MISC eFiling. The vendor provides a two-week free trial and customizes packages based on the number of units to be managed.
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Hemlane helps owners, agents, managers and tenants manage properties in the long run. Users can advertise properties, automate communication, access credit reports and store contracts. It provides applicant tracking, tenant screening, lease management, online rent and financials, and property maintenance. Customers can choose from three pricing options and take advantage of a one-month free trial.
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$45 Monthly
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Tailored to your specific needs
$30 Monthly
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Tailored to your specific needs
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Mobile

Product Assistance

Documentation
In Person
Live Online
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Documentation
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Email
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Knowledge Base
24/7 Live Support
Email
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24/7 Live Support

Product Insights

  • Improve Portfolio Visibility: Market properties on multiple listing channels and design websites without coding expertise. Create postings and maintain a consistent brand experience across channels using templates. 
  • Minimize Costs: Take more bookings and applications directly from the business website and avoid the costs of third-party listing channels. Club tenant screening cost with the application fee to remove another business expenditure. 
  • Promote Remote Workflows: Offers three different mobile apps for residents, owners and managers to access the platform. Managers can perform remote property inspections via a partnership with zInspector. 
  • Flexible Rent Collection: Tenants can pay rent via debit cards, ACH, bank transfers and credit cards. Charges a 2.75% fee for credit card transactions and delegates it to tenants. Supports cash payments through a partnership with PayNearMe. 
  • Transparent Communications: Improve accountability and perform quick audits by creating a central repository of every document and interaction with tenants, owners and vendors. Track work orders, assign vendors and attach bids and invoices. 
  • Easy Bookkeeping: Leverage unique automations through a trust accounting-certified platform to eliminate triple or more entries for basic transactions. 
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  • Simplify Administration: Manage marketing, leasing, renting and maintenance workflows from a unified platform. 
  • Streamline Maintenance: Specify service providers for each task and automatically issue work orders whenever tenants put in requests. 
  • Reach More Prospects: Advertise properties on popular listing channels by designing a website and using a channel manager. 
  • Local Support: Owners can connect with local and licensed property managers for assistance during turnovers, showings, move-ins, setting rent and inspections. 
  • Find Reliable Tenants: Check every prospect’s credit and background score through TransUnion. Receive intelligent insights based on reports. 
  • Improve Tenant Experience: Allow tenants to pay rent, view leases and issue maintenance work orders digitally. Set up automatic payments and track work progress. 
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  • Property Marketing: Fill up vacancies faster, increase inventory visibility and boost occupancy rate with marketing tools: 
    • Customizable Listings: Create personalized listings mentioning amenities and rules and regulations, and automatically syndicate them on industry-leading listing websites like Trulia, Zillow, HotPads and more. 
    • Personal Website: Build a custom website to showcase listings and accept online applications and fees. Customize the website with HTML or CSS coding to promote the brand and company. Free web hosting on vendor servers is included with the Pro and PM plans.
    • Lead Tracking: Track leads and automatically match prospective tenants with vacant units based on their interests and rental preferences. Tenants can save their preferences and get email notifications about suitable vacant properties. 
  • Rental Applications: Choose the best applicants based on personalized parameters with a customizable online rental application form. Accept applications and screening fees online. Store applicants’ data online and notify them upon selection. 
  • Tenant Screening: Identify the best applicants through screening for various parameters like background check, minimum credit score, national eviction searches, SSN validation and more. 
  • E-leasing: Create and store unlimited custom leases with specific clauses and obligations; invite renters to sign them virtually. 
  • Property Maintenance: Receive maintenance requests and assign work orders. Residents automatically receive email notifications upon work completion. Conduct virtual property inspections with the mobile application, powered by ZInspector. 
  • Online Portals: Save time and reduce confusion with a single platform for communication between property managers, owners and residents. The individual portals offer a few extra benefits: 
    • Tenant Portal: Residents can pay rent and ancillary charges, view statements, purchase insurance and submit maintenance requests. They can also receive announcements and notifications via this portal. 
    • Owner Portal: Owners can track property performance, occupancy rates, cash flows and notices. Download statements and reports. 
  • Payment: Receive and pay rent via online bank transfers, credit or debit cards or eChecks. Residents can also directly pay rent via cash by depositing the money at any of the 20,000 cash payment locations provided. They can also set up monthly recurring payment schedules. 
  • Accounting: Review, edit and print ledgers for every property, owner and bank account managed. Electronically file 1099-MISC tax forms with assistance from Nelco Solutions. Save time and reduce human error by automating double or triple entries through the QuickBooks integration. 
  • Reporting: Quickly view, analyze and drill down on specific items with a robust reporting system. Email, print or export reports as PDF or Excel files. 
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  • Marketing: Increase virtual visibility of portfolios and maximize lead conversion using these tools. 
    • Listing Syndication: Advertise properties on more than 30 rental websites and track which sources provide the most qualified leads. 
    • Listing Management: Make changes to property details, pricing and availability from the dashboard, which will reflect on every website. Prepare for turnover based on upcoming vacancy notifications. 
    • Professional Website: Design and devise professional listing websites to attract renters and promote business brands. 
  • Applicant Management: Streamline the application process with the following: 
    • Rental Showings: Screen and hire local licensed agents for property showings. Pre-screen prospects, send reminders and follow up on them. 
    • Tenant Leads: Track the contact information and qualifications of every prospect. Follow up with leads using custom emails or phone calls to push conversion. 
    • Application Form: Provide prospects with free application forms and receive self-declared information about conviction and eviction history, pets, parking requirements, contact details and employment history. 
  • Tenant Screening: Find the most suitable tenants through a comprehensive screening of credit report and score and background check for criminal or eviction history. Share information with tenants to maintain transparency. Choose the best tenant according to intelligent recommendations. 
  • Leases: Receive reminders about lease renewals and notify managers and owners about tenants’ subsequent actions. Store unlimited documents, leases and inspection photos, along with communications with tenants and prospects, in a cloud-based location for easy review during leasing. 
  • Payments: Add and verify unlimited bank accounts and accept rental payments via ACH transfers, credit and debit cards. Send automatic requests for late fees as per lease agreements. Track income and expenses through manual entries, documents and receipts. 
  • Maintenance Repairs: Streamline communications with a 24/7 US-based team receiving maintenance requests, coupled with photos and video documentation. Manage contact information of local professionals, assign work orders when needed and update tenants on work status from the dashboard. 
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Product Ranking

#15

among all
Property Management Software

#35

among all
Property Management Software

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Analyst Rating Summary

73
70
71
68
39
53
84
67
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Leasing
Leasing

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Rentec Direct
Hemlane
+ Add Product + Add Product
Accounting & Financial Management Business Operations Dashboards And Reporting Leasing Maintenance Marketing Platform Capabilities 71 39 84 87 48 81 80 68 53 67 89 83 31 79 0 25 50 75 100
73%
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27%
73%
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27%
43%
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57%
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86%
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71%
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88%
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88%
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57%
86%
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83%
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67%
73%
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27%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

75%
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User Sentiment Summary

Excellent User Sentiment 360 reviews
Excellent User Sentiment 252 reviews
92%
of users recommend this product

Rentec Direct has a 'excellent' User Satisfaction Rating of 92% when considering 360 user reviews from 4 recognized software review sites.

97%
of users recommend this product

Hemlane has a 'excellent' User Satisfaction Rating of 97% when considering 252 user reviews from 4 recognized software review sites.

4.4 (2)
5.0 (2)
4.5 (4)
5.0 (11)
4.62 (179)
4.83 (126)
4.6 (175)
4.8 (113)

Awards

Rentec Direct stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Hemlane stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Tenant Portal: Tenants can pay rent and submit maintenance requests online, which can save property managers time and hassle.
QuickBooks Integration: Rentec Direct can be integrated with QuickBooks, which can make accounting easier for property managers.
Good Customer Support: Many users report that Rentec Direct has good customer support, which can be helpful if property managers have any questions or problems.
Customizable: Rentec Direct is customizable, so property managers can tailor it to their specific needs.
Mobile App: Rentec Direct has a mobile app, which can be convenient for property managers who are on the go.
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Streamlined Rent Collection: Hemlane automates rent collection, late fees, and payment tracking, simplifying the process for both landlords and tenants.
Comprehensive Tenant Screening: The platform offers thorough tenant screening, including credit, criminal, and eviction history checks, to help landlords select reliable tenants.
Efficient Maintenance Management: Hemlane facilitates maintenance requests, allowing tenants to submit requests online and landlords to track progress and communicate with vendors.
Financial Tracking and Reporting: The platform provides tools for tracking income and expenses, generating reports, and exporting data for tax purposes.
Marketing and Leasing Tools: Hemlane assists with marketing rental properties, listing them on popular rental websites, and managing tenant inquiries and applications.
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Limited Accounting Features: The platform lacks robust accounting functionalities, such as generating a balance sheet or tracking depreciation, which are essential for comprehensive financial management.
Customer Support Challenges: Obtaining timely and effective assistance from Rentec Direct's customer support can be difficult, leading to frustration and delays in resolving issues.
Mobile App Limitations: The mobile app's functionality is restricted compared to the web version, hindering on-the-go property management tasks.
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Limited Functionality for Property Managers: Hemlane's software may not be robust enough for professional property managers due to limitations in accounting features, reporting capabilities, and work order management tools.
Customer Service Issues: Some users have reported challenges in reaching Hemlane's customer support, experiencing long wait times and difficulties getting timely assistance.
Pricing Structure: The platform's pricing structure, which includes per-unit fees and potential add-on costs, can become expensive for landlords with larger portfolios, especially when compared to competitors with more straightforward pricing models.
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Stepping into the realm of property management software, Rentec Direct emerges as a prominent contender, capturing the attention of landlords and property managers seeking efficient solutions. User feedback from the past year sheds light on the platform's strengths, weaknesses, and unique attributes, painting a comprehensive picture of its capabilities and suitability for various needs. Rentec Direct receives consistent praise for its user-friendly interface and comprehensive suite of features. The platform simplifies tasks such as rent collection, tenant screening, maintenance requests, and lease management, streamlining operations for property management professionals. Users appreciate the affordability of Rentec Direct, especially when compared to competitors like AppFolio and Buildium, which often come with higher price tags. However, some users have expressed concerns regarding the responsiveness of customer support, highlighting the need for improvement in this area. The ability to access the software from any device with an internet connection is a significant advantage, providing flexibility and convenience for users on the go. Rentec Direct caters to a diverse range of property management needs, making it suitable for both individual landlords and larger property management companies. Its scalability and affordability make it an attractive option for those starting or expanding their portfolios. The platform's comprehensive feature set ensures that users have the tools necessary to manage their properties effectively, from tenant communication to financial tracking. While Rentec Direct may not be the perfect fit for every user, its combination of affordability, user-friendliness, and comprehensive features positions it as a valuable tool for those seeking to optimize their property management processes.

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Over the past year, Hemlane has garnered a reputation for streamlining rental management, but it's not without its quirks. Users frequently praise its comprehensive suite of features, particularly tenant screening, online rent collection, and maintenance management tools, which significantly reduce the time and effort involved in property oversight. The platform's user-friendly interface and intuitive design make it accessible even for those with limited tech experience. However, some users have expressed concerns about occasional customer support delays and limited customization options for certain features. Hemlane distinguishes itself by offering a hybrid approach that combines technology with human support. Users can opt for a DIY approach or leverage Hemlane's network of local agents for tasks like property showings and tenant placement. This flexibility caters to a wide range of landlords, from hands-on individuals to those seeking a more hands-off experience. While Hemlane may not be the most budget-friendly option on the market, its comprehensive features and hybrid model make it a compelling choice for landlords with multiple properties or those seeking to streamline their rental management processes. Keep in mind that the online landscape is constantly evolving, so it's always a good idea to check the latest reviews and updates before making a decision.

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Screenshots

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