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SquareSpace vs Webflow

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Our analysts compared SquareSpace vs Webflow based on data from our 400+ point analysis of Web Design Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
SquareSpace Software Tool
SelectHub Award Winner
Webflow Software Tool
SelectHub Award Winner
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Product Basics

Analyst Rating

68 Detailed Analysis

User Sentiment

Excellent User Sentiment (5450 Reviews)

Analyst Rating

67 Detailed Analysis

User Sentiment

Great User Sentiment (499 Reviews)
Squarespace is a website builder that helps create portfolios and blogs, track web traffic and manage content on mobile applications or desktop. It offers customizable templates, product merchandising, custom CSS, inventory management and more. Other attributes include scheduling, email marketing and commenting. Users can track orders, manage taxes, handle payments, analyze sales and design logos and manage social media posts. It is helpful for small businesses, photographers, bloggers, artists, restaurants, musicians, wedding planners and students. 
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Webflow is a software-as-a-service (SaaS) for website building and hosting. Powered by Amazon Web Services, it provides fully managed web hosting with enterprise-level scalability by virtue of more than 100 data centers and servers worldwide. Its no-code, completely visual canvas enables content creators of all technical skills to build websites quicker, without the help of developers. E-commerce businesses can build custom databases for dynamic content types, and personalize product fields, carts and checkout workflows.

When importing content in CSV file format, it provides custom fields for disparate content types and rich layout design. It enables publishing new content, collaboration, SEO optimization and tweaking layouts and website sections directly from within the interface. It helps track user traffic and activity through integration with Google Analytics, Google Optimize and more.
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$16 Monthly
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$14 Monthly, Freemium
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Product Assistance

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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Quick Setup: Purchase a domain or transfer to an existing one and launch an online store with a few clicks. 
  • Automate Backend Maintenance: The vendor manages overall performance and security updates. Update purchased plugins and add-ons automatically according to needs. 
  • No-Code Content Layout: Make new pages, layouts and content without complicated coding using the drag-and-drop editor. 
  • Centralize Management: Localize marketing, analytics, payment processing and social media workflows in a unified platform. Monitor developments and functioning from the dashboard. 
  • Enhance Customer Experience: Build a secure environment for transactions, provide multimedia descriptions for products and services, create member zones, and manage paid content. 
  • Build Brand Awareness: Design emails with website content, track responses and maintain contact information. Generate leads, streamline metadata and boost social media posts using SEO and social media tools. 
  • Create Engaging Content: Record, edit, share and track quality videos on multiple channels via a video studio mobile app. 
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  • Streamlined Design Process: Webflow simplifies the transition from design to development, allowing designers to create responsive websites visually, without writing code, speeding up project timelines.
  • Integrated CMS: The platform includes a powerful CMS that lets users manage content dynamically, making it easier to update text, images, and other content without needing a developer.
  • Responsive by Nature: Webflow automatically generates responsive designs, ensuring websites look great on any device, improving user experience and engagement.
  • SEO Optimization: Built-in SEO tools help improve website visibility in search engine results, driving more organic traffic by allowing easy meta tags, alt tags, and structure customization.
  • Real-Time Preview: Users can see design changes in real-time, enabling immediate feedback and adjustments without the need for external preview tools, enhancing design accuracy and efficiency.
  • Custom Interactions and Animations: Webflow offers advanced animation and interaction tools, allowing for the creation of engaging and dynamic websites without complex coding.
  • Hosting Reliability: Webflow provides fast and secure hosting with automatic scaling to handle traffic spikes, ensuring websites remain accessible and performant.
  • Client Billing Feature: The platform includes a client billing feature that simplifies the process of billing clients directly for hosting, streamlining the financial management of web projects.
  • Template Marketplace: Users can choose from a wide range of templates or sell their own designs in Webflow's marketplace, offering flexibility and potential revenue streams.
  • E-commerce Integration: Webflow supports e-commerce functionality, allowing users to design, build, and launch online stores with full control over the shopping experience.
  • Collaboration Tools: Team members can collaborate on projects in real-time, with changes synced across the platform, enhancing teamwork and project efficiency.
  • Extensive Learning Resources: Webflow University offers comprehensive tutorials and resources, making it easier for beginners to learn web design and development.
  • Exportable Code: For those who prefer to host their site elsewhere, Webflow allows users to export their site's HTML, CSS, and JavaScript, offering flexibility in deployment options.
  • Global CDN: Websites built on Webflow are served via a global content delivery network (CDN), ensuring fast loading times for visitors around the world.
  • Security Features: Webflow prioritizes security with SSL certification, constant monitoring, and automatic updates to keep websites safe from threats.
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  • Templates and Design Tools: Access customizable templates that support all major content types, like blogs, galleries, pages, calendars and more. Use the latest HTML, Javascript and CSS transcripts to edit templates. Use customized color palettes, video and background banners, images via Unsplash, Google and TypeKit fonts, a built-in photo editor and more. 
  • Layout and Pages: Use pre-designed structures to create websites and add blocks, menus, links, maps, forms, files, buttons, charts, custom codes and social media icons. Duplicate text pages, use CSS editor and create custom redirect pages. Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • Commenting System: Incorporate a commenting system that helps with community management, flagging spam messages, disabling comments, threading comments, counting individual likes and moderating content. 
  • Multiple Contributors and Access Levels: Restrict permission to access based on role and use a single login to handle multiple sites simultaneously. Provide access levels, including content editing, reporting, store managing, administrating, billing and more. 
  • Passwords and Page Lock: Lock websites with a password while editing it, use a password to create private sections and customize page displays for visitors when locked by a password. 
  • Built-In Mobile Websites: Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • App: Use an app available on Android and iOS to manage websites, add or edit pages, add images, write and edit blogs and review traffic analytics. Manage inventory, orders and customers as well as add products and issue returns while on the go. 
  • Extensions: Use third-party tools to manage sales transactions, handle inventory and accounting, file taxes, streamline bookkeeping, promote products, ship products and more. Connect with Google Analytics and Disqus. 
  • Blogging: Publish, draft, schedule and mark posts for review. Use markdown block to add text, change layouts as per the blog content and automate the process of reformatting content for email campaigns. Manage audio blocks, blog post options and podcast support for better visibility. Save excerpts and source URLs, use accelerated mobile pages to create lightweight web pages, add subscribe buttons, access built-in RSS feeds and link titles to external URLs. 
  • Portfolios: Drag and drop images, add videos and audio files to pages or blog posts, and set videos or images as backgrounds. Access a built-in image editor, create landing pages with links to sub-pages, use lightbox to highlight images, define focal points for images and auto-fill tags, tiles and descriptions when importing images. 
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  • E-Commerce: Create a new revenue stream and build a business around any product. Enhance customer experience with a no-code approach. Feature the most popular products and highlight specific attributes, images and other information. Attain complete control over designing and customizing elements like the logo and colors. Create a blog and feature products in it to drive sales. 
  • Boost Integration: Integrate with Zapier, Printful, Shippo, QuickBooks, Mailchimp and more to streamline, manage and execute the shipping process, accounting activities and operations. 
  • Manage Leads: Connect forms to preferred email platforms to grow audience and advertise and promote new items, deals and special offers. 
  • Content Management System: Create content structure, add necessary content and design it visually. It works well for editors, designers and developers. 
    • Flexible layout: Easily add all the elements required and pull data from the CMS without any layout restrictions. 
    • Sort and Filter: Hide unrequired content, conditionally display content and divvy up based on a given field. 
    • Customized Search Experience: Design the search experience from scratch. Manage and control the content that visitors discover on the site. 
    • Seamless Editing: Get rid of chunky and disconnected dashboards. Add and edit on the live website and publish with a click. Make edits and allow the changes to appear across the site consistently. 
    • Real-Time Collaboration: Give access to teammates and clients to work on the website to make necessary edits and additions to the content. 
    • Structured Content: Build the schema and connect it to the desired design rather than restricting it to inflexible templates, complex codes or blog-centric content structures. 
    • Content Migration: Import content from a spreadsheet or CMS and export it to use anywhere. 
    • Custom Webhooks: Fire actions when an item is updated, added or deleted. 
  • SEO Support: Employ fine-tuned controls, high-performance hosting and content management tools to optimize the website SEO. Use codes that search engine indexing bots can analyze. Employ visual development tools to satisfy developers. Manage SEO settings with Open Graph. Optimize meta descriptions, page titles and alt texts without using external plugins. 
  • Scalable Hosting: Offer a hosting platform when a project is ready to be published. Ensure quick website loading and accessibility, and handle high traffic rates. 
  • Interactions and Animations: Empower designers to develop rich and complex animations without any code. Achieve precise reveal animations, progress bars, parallax and other effects. Catch visitors’ attention by linking animations and movement to cursor positions. Create rich hover animations and choose from 20 built-in animations and interactions. 
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Product Ranking

#3

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Web Design Software

#5

among all
Web Design Software

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Analyst Rating Summary

68
67
80
90
70
91
96
82
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Design and Layout
Security
Reporting
Collaboration
Accessibility
Security

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

SquareSpace
Webflow
+ Add Product + Add Product
Accessibility Collaboration Design And Layout Platform Capabilities Reporting 80 70 96 75 85 90 91 82 73 68 0 25 50 75 100
67%
33%
0%
100%
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60%
0%
40%
80%
20%
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100%
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83%
0%
17%
64%
9%
27%
55%
0%
45%
100%
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50%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

45%
0%
55%
45%
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55%
80%
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20%
80%
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20%

User Sentiment Summary

Excellent User Sentiment 5450 reviews
Great User Sentiment 499 reviews
91%
of users recommend this product

SquareSpace has a 'excellent' User Satisfaction Rating of 91% when considering 5450 user reviews from 4 recognized software review sites.

89%
of users recommend this product

Webflow has a 'great' User Satisfaction Rating of 89% when considering 499 user reviews from 5 recognized software review sites.

n/a
4.3 (14)
4.4 (870)
4.2 (191)
4.57 (2539)
4.58 (179)
4.6 (1944)
4.6 (112)
4.2 (97)
4.3 (3)

Awards

SquareSpace stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Webflow and concluded it earns best-in-class honors for Security.

Security Award

Synopsis of User Ratings and Reviews

Website Builder: It’s simple to create a professional website without any coding using the drag-and-drop editor, according to 70% of users mentioning this feature.
Ease of Use: The platform is intuitive and straightforward, according to 100% of users mentioning this aspect.
Domain: Squarespace helps transfer existing domains without any hassle, according to 90% of reviews mentioning domains.
Customer Support: Vendor’s support team offers quick and quality responses, as noted by 92% of reviews on customer support.
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Visually build and manage content: Webflow's Editor provides a visual interface for content management, allowing users to easily create and update website content without needing to code. This is particularly helpful for users with limited technical expertise or those who prefer a more intuitive approach to content management.
Design freedom and customization: Webflow offers a high degree of design flexibility, empowering users to create custom websites that align with their brand and vision. The platform provides a wide range of design tools and features, enabling users to control the look and feel of their website without limitations.
SEO features and integrations: Webflow includes built-in SEO tools and integrations to help users optimize their websites for search engines. These features can assist in improving website visibility and organic search rankings, making it easier for potential customers to find the website.
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Rigidity: The drag-and-drop website editor lacks customization features, according to all users discussing personal customizations.
Cost: According to 92% of users reviewing the pricing structure, the solution is costlier than its competitors based on the features provided.
Performance Speed: 82% of users who mentioned this element said that the platform uses a lot of RAM while running and is prone to crashes.
Data Analytics: In-depth analytics is only available with the enterprise pricing plan, according to 67% of reviews discussing this aspect.
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Limited Content Management: While Webflow excels in design, its content management capabilities might feel restrictive for users accustomed to traditional CMS platforms like Wordpress. Content editors may find the interface less intuitive and the content organization less flexible.
Ecommerce Limitations: Webflow's built-in ecommerce functionality, while constantly improving, may not be as robust or feature-rich as dedicated ecommerce platforms like Shopify. Users with complex online stores might encounter limitations in areas such as product variations, shipping options, and payment gateways.
Pricing Structure: Webflow's pricing structure, particularly for ecommerce plans, can be a deterrent for some users, especially when compared to open-source CMS options or platforms with more affordable ecommerce plans. The cost can escalate as your website's needs grow.
Learning Curve: Webflow's powerful design tools come with a steeper learning curve compared to simpler website builders. Users without prior web design experience may need to invest time in learning the platform's interface and functionalities.
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Squarespace helps businesses and individuals promote their brands digitally by launching professional websites and integrating every social account in a unified platform. According to reviews, the drag-and-drop website builder and intuitive user interface are the primary pros of the software.But, users have noted that the drag-and-drop editor lacks intricate customizations like moving image blocks, using multiple fonts, changing website structures and more. If you’re looking to deploy the software, we advise having technical expertise in WordPress coding or CSS editing for in-depth personalization. In conclusion, Squarespace is ideal for creating fashionable landing pages for individuals and smaller businesses, especially those looking for a simple option. It’s less effective for larger organizations with big inventory and that need hyper-detailed websites.

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Webflow has been making waves in the website creation scene, garnering a bunch of positive buzz from users over the past year. Folks are raving about how easy it is to use, even if you're not a coding whiz. They love the drag-and-drop interface and the huge library of templates that make designing a website a breeze. Plus, Webflow packs a punch with features like a built-in CMS, e-commerce tools, and SEO optimization, which means you can build a website that looks slick and functions like a dream. However, some users have mentioned that Webflow's pricing can be a bit steep compared to other website builders like Wix or Squarespace, and it might have a steeper learning curve for complete beginners. But, if you're looking for a platform that gives you more control and flexibility over your website's design and functionality, Webflow is definitely worth checking out. So, who's Webflow's ideal user? It's perfect for freelancers, entrepreneurs, and small businesses who want a professional-looking website without having to hire a developer. It's also a great choice for designers who want more creative freedom and control over their projects. Webflow's powerful features and flexibility make it a solid option for anyone who's serious about building a website that stands out from the crowd. Ready to dive in? Webflow: Where design flows freely.

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Screenshots

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Head-to-Head Comparison

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