Webflow vs Framer

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Our analysts compared Webflow vs Framer based on data from our 400+ point analysis of Web Design Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Webflow is a software-as-a-service (SaaS) for website building and hosting. Powered by Amazon Web Services, it provides fully managed web hosting with enterprise-level scalability by virtue of more than 100 data centers and servers worldwide. Its no-code, completely visual canvas enables content creators of all technical skills to build websites quicker, without the help of developers. E-commerce businesses can build custom databases for dynamic content types, and personalize product fields, carts and checkout workflows.

When importing content in CSV file format, it provides custom fields for disparate content types and rich layout design. It enables publishing new content, collaboration, SEO optimization and tweaking layouts and website sections directly from within the interface. It helps track user traffic and activity through integration with Google Analytics, Google Optimize and more.
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Framer is a sophisticated software tool designed to streamline the process of website creation, making it particularly advantageous for designers, developers, and creative professionals. It offers an intuitive interface that allows users to craft visually appealing and responsive websites without extensive coding knowledge. Framer is especially beneficial for industries focused on digital design and marketing, where rapid prototyping and iteration are crucial. Its standout features include real-time collaboration, interactive design capabilities, and a vast library of customizable components. Users appreciate its seamless integration with other design tools and the ability to produce high-fidelity prototypes. Compared to similar products, Framer is praised for its user-friendly experience and robust design flexibility. Pricing details are not explicitly provided, so potential users are encouraged to contact SelectHub for a tailored quote. Framer's unique blend of ease-of-use and powerful features makes it a compelling choice for those seeking to enhance their web design workflow.
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$14 Monthly, Freemium
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$5/Site, Monthly, Freemium
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Product Insights

  • Streamlined Design Process: Webflow simplifies the transition from design to development, allowing designers to create responsive websites visually, without writing code, speeding up project timelines.
  • Integrated CMS: The platform includes a powerful CMS that lets users manage content dynamically, making it easier to update text, images, and other content without needing a developer.
  • Responsive by Nature: Webflow automatically generates responsive designs, ensuring websites look great on any device, improving user experience and engagement.
  • SEO Optimization: Built-in SEO tools help improve website visibility in search engine results, driving more organic traffic by allowing easy meta tags, alt tags, and structure customization.
  • Real-Time Preview: Users can see design changes in real-time, enabling immediate feedback and adjustments without the need for external preview tools, enhancing design accuracy and efficiency.
  • Custom Interactions and Animations: Webflow offers advanced animation and interaction tools, allowing for the creation of engaging and dynamic websites without complex coding.
  • Hosting Reliability: Webflow provides fast and secure hosting with automatic scaling to handle traffic spikes, ensuring websites remain accessible and performant.
  • Client Billing Feature: The platform includes a client billing feature that simplifies the process of billing clients directly for hosting, streamlining the financial management of web projects.
  • Template Marketplace: Users can choose from a wide range of templates or sell their own designs in Webflow's marketplace, offering flexibility and potential revenue streams.
  • E-commerce Integration: Webflow supports e-commerce functionality, allowing users to design, build, and launch online stores with full control over the shopping experience.
  • Collaboration Tools: Team members can collaborate on projects in real-time, with changes synced across the platform, enhancing teamwork and project efficiency.
  • Extensive Learning Resources: Webflow University offers comprehensive tutorials and resources, making it easier for beginners to learn web design and development.
  • Exportable Code: For those who prefer to host their site elsewhere, Webflow allows users to export their site's HTML, CSS, and JavaScript, offering flexibility in deployment options.
  • Global CDN: Websites built on Webflow are served via a global content delivery network (CDN), ensuring fast loading times for visitors around the world.
  • Security Features: Webflow prioritizes security with SSL certification, constant monitoring, and automatic updates to keep websites safe from threats.
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  • Intuitive Design Interface: Framer offers a user-friendly interface that allows designers to create visually appealing websites without needing extensive coding knowledge, streamlining the design process.
  • Real-Time Collaboration: Teams can work together seamlessly with Framer's real-time collaboration features, ensuring that everyone stays on the same page and feedback is integrated quickly.
  • Responsive Design Capabilities: Framer enables designers to create responsive websites that automatically adjust to different screen sizes, enhancing user experience across devices.
  • Interactive Prototyping: With Framer, designers can build interactive prototypes that simulate real-world user interactions, allowing for more effective testing and iteration.
  • Custom Code Integration: For those with coding skills, Framer allows the integration of custom code, providing flexibility to enhance and personalize website functionality.
  • Comprehensive Component Library: Framer's extensive library of pre-built components accelerates the design process by providing ready-to-use elements that can be customized to fit specific needs.
  • Seamless Animation Tools: Designers can create smooth animations and transitions with Framer's built-in tools, adding dynamic elements to websites that capture user attention.
  • Efficient Workflow Management: Framer's task management features help teams organize and prioritize tasks, improving productivity and ensuring project deadlines are met.
  • Cross-Platform Compatibility: Framer supports multiple platforms, allowing designers to create and test websites that function consistently across different operating systems and browsers.
  • Scalable Design Solutions: Framer's scalable design capabilities ensure that websites can grow and adapt as business needs evolve, providing long-term value and flexibility.
  • Comprehensive Support and Resources: Framer offers extensive documentation, tutorials, and community support, empowering users to maximize the software's potential and troubleshoot effectively.
  • Integration with Popular Tools: Framer integrates with widely-used tools like Figma and Sketch, allowing for a smooth transition and continuity in the design workflow.
  • Cost-Effective Solution: By reducing the need for multiple software tools and streamlining the design process, Framer offers a cost-effective solution for businesses looking to optimize their web development efforts.
  • Enhanced User Engagement: The ability to create interactive and visually appealing websites with Framer leads to higher user engagement and satisfaction, ultimately driving business success.
  • Data-Driven Design Decisions: Framer's analytics features provide insights into user behavior, enabling designers to make informed decisions that enhance website performance and user experience.
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  • E-Commerce: Create a new revenue stream and build a business around any product. Enhance customer experience with a no-code approach. Feature the most popular products and highlight specific attributes, images and other information. Attain complete control over designing and customizing elements like the logo and colors. Create a blog and feature products in it to drive sales. 
  • Boost Integration: Integrate with Zapier, Printful, Shippo, QuickBooks, Mailchimp and more to streamline, manage and execute the shipping process, accounting activities and operations. 
  • Manage Leads: Connect forms to preferred email platforms to grow audience and advertise and promote new items, deals and special offers. 
  • Content Management System: Create content structure, add necessary content and design it visually. It works well for editors, designers and developers. 
    • Flexible layout: Easily add all the elements required and pull data from the CMS without any layout restrictions. 
    • Sort and Filter: Hide unrequired content, conditionally display content and divvy up based on a given field. 
    • Customized Search Experience: Design the search experience from scratch. Manage and control the content that visitors discover on the site. 
    • Seamless Editing: Get rid of chunky and disconnected dashboards. Add and edit on the live website and publish with a click. Make edits and allow the changes to appear across the site consistently. 
    • Real-Time Collaboration: Give access to teammates and clients to work on the website to make necessary edits and additions to the content. 
    • Structured Content: Build the schema and connect it to the desired design rather than restricting it to inflexible templates, complex codes or blog-centric content structures. 
    • Content Migration: Import content from a spreadsheet or CMS and export it to use anywhere. 
    • Custom Webhooks: Fire actions when an item is updated, added or deleted. 
  • SEO Support: Employ fine-tuned controls, high-performance hosting and content management tools to optimize the website SEO. Use codes that search engine indexing bots can analyze. Employ visual development tools to satisfy developers. Manage SEO settings with Open Graph. Optimize meta descriptions, page titles and alt texts without using external plugins. 
  • Scalable Hosting: Offer a hosting platform when a project is ready to be published. Ensure quick website loading and accessibility, and handle high traffic rates. 
  • Interactions and Animations: Empower designers to develop rich and complex animations without any code. Achieve precise reveal animations, progress bars, parallax and other effects. Catch visitors’ attention by linking animations and movement to cursor positions. Create rich hover animations and choose from 20 built-in animations and interactions. 
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  • Interactive Prototyping: Create dynamic prototypes with animations and interactions that mimic real-world app behavior.
  • Code-Free Design: Utilize a visual editor to design websites without writing a single line of code, making it accessible for non-developers.
  • Responsive Layouts: Automatically adjust designs to fit different screen sizes, ensuring a seamless experience across devices.
  • Component Library: Access a rich library of pre-built components to speed up the design process and maintain consistency.
  • Custom Animations: Design bespoke animations using an intuitive timeline editor to enhance user engagement.
  • Real-Time Collaboration: Work simultaneously with team members, seeing changes in real-time to streamline the design process.
  • Third-Party Integrations: Connect with popular tools like Figma, Sketch, and Adobe XD to import designs and assets effortlessly.
  • Design System Support: Implement and manage design systems to ensure brand consistency across projects.
  • Advanced Prototyping Features: Utilize conditional logic and variables to create complex, interactive prototypes.
  • Custom Code Support: For those who need it, add custom code snippets to extend functionality beyond the visual editor's capabilities.
  • Version Control: Keep track of design iterations and revert to previous versions if needed, ensuring design integrity.
  • Export Options: Export designs in various formats, including HTML, CSS, and JavaScript, for seamless developer handoff.
  • Accessibility Tools: Built-in tools to ensure your designs meet accessibility standards, making them usable for a wider audience.
  • Cloud-Based Platform: Access your projects from anywhere with an internet connection, facilitating remote work and collaboration.
  • Customizable Templates: Start projects quickly with a variety of customizable templates tailored to different industries and use cases.
  • Feedback and Commenting: Gather feedback directly on the design with built-in commenting features, streamlining the review process.
  • Performance Optimization: Tools to optimize website performance, ensuring fast load times and a smooth user experience.
  • SEO Tools: Built-in SEO features to help improve your website's visibility on search engines.
  • Analytics Integration: Connect with analytics tools to track user interactions and gather insights on design effectiveness.
  • Custom Domains: Easily connect custom domains to your projects, giving them a professional appearance.
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Product Ranking

#5

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Web Design Software

#7

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Web Design Software

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Analyst Rating Summary

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Collaboration
Accessibility
Security
Accessibility
Collaboration
Design and Layout

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Webflow
Framer
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Accessibility Collaboration Design And Layout Platform Capabilities Reporting 90 91 82 73 68 100 100 96 61 55 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 499 reviews
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89%
of users recommend this product

Webflow has a 'great' User Satisfaction Rating of 89% when considering 499 user reviews from 5 recognized software review sites.

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4.3 (14)
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4.2 (191)
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4.58 (179)
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4.6 (112)
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4.3 (3)
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Awards

SelectHub research analysts have evaluated Webflow and concluded it earns best-in-class honors for Security.

Security Award

SelectHub research analysts have evaluated Framer and concluded it earns best-in-class honors for Accessibility and Collaboration.

Accessibility Award
Collaboration Award

Synopsis of User Ratings and Reviews

Visually build and manage content: Webflow's Editor provides a visual interface for content management, allowing users to easily create and update website content without needing to code. This is particularly helpful for users with limited technical expertise or those who prefer a more intuitive approach to content management.
Design freedom and customization: Webflow offers a high degree of design flexibility, empowering users to create custom websites that align with their brand and vision. The platform provides a wide range of design tools and features, enabling users to control the look and feel of their website without limitations.
SEO features and integrations: Webflow includes built-in SEO tools and integrations to help users optimize their websites for search engines. These features can assist in improving website visibility and organic search rankings, making it easier for potential customers to find the website.
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Intuitive Design Interface: Framer is praised for its user-friendly drag-and-drop interface, which makes it easy for users to create websites without needing coding skills.
Seamless Figma Integration: Designers can easily import their designs from Figma into Framer, streamlining the workflow and saving time.
Eye-Catching Animations: Framer allows users to add sophisticated animations and interactive elements to their websites, resulting in more engaging and visually appealing user experiences.
Built-In SEO Tools: Framer provides essential SEO controls, allowing users to optimize their websites for search engines and improve their online visibility. Users can customize page titles, meta descriptions, and alt tags, ensuring their websites rank well in search results.
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Limited Content Management: While Webflow excels in design, its content management capabilities might feel restrictive for users accustomed to traditional CMS platforms like Wordpress. Content editors may find the interface less intuitive and the content organization less flexible.
Ecommerce Limitations: Webflow's built-in ecommerce functionality, while constantly improving, may not be as robust or feature-rich as dedicated ecommerce platforms like Shopify. Users with complex online stores might encounter limitations in areas such as product variations, shipping options, and payment gateways.
Pricing Structure: Webflow's pricing structure, particularly for ecommerce plans, can be a deterrent for some users, especially when compared to open-source CMS options or platforms with more affordable ecommerce plans. The cost can escalate as your website's needs grow.
Learning Curve: Webflow's powerful design tools come with a steeper learning curve compared to simpler website builders. Users without prior web design experience may need to invest time in learning the platform's interface and functionalities.
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Steep Learning Curve: Framer's advanced features, while beneficial, can be challenging for users who are new to website builders and require time to learn.
Cost Barrier: Framer's pricing, although considered fair for its features, may be prohibitive for some freelancers and solopreneurs with limited budgets.
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Webflow has been making waves in the website creation scene, garnering a bunch of positive buzz from users over the past year. Folks are raving about how easy it is to use, even if you're not a coding whiz. They love the drag-and-drop interface and the huge library of templates that make designing a website a breeze. Plus, Webflow packs a punch with features like a built-in CMS, e-commerce tools, and SEO optimization, which means you can build a website that looks slick and functions like a dream. However, some users have mentioned that Webflow's pricing can be a bit steep compared to other website builders like Wix or Squarespace, and it might have a steeper learning curve for complete beginners. But, if you're looking for a platform that gives you more control and flexibility over your website's design and functionality, Webflow is definitely worth checking out. So, who's Webflow's ideal user? It's perfect for freelancers, entrepreneurs, and small businesses who want a professional-looking website without having to hire a developer. It's also a great choice for designers who want more creative freedom and control over their projects. Webflow's powerful features and flexibility make it a solid option for anyone who's serious about building a website that stands out from the crowd. Ready to dive in? Webflow: Where design flows freely.

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Is Framer the picture of perfection when it comes to website builders, or does it leave users feeling framed? User reviews from the past year reveal a product that's generally well-regarded, particularly for its design-centric approach and ease of use for creating visually appealing websites. Users praise its intuitive drag-and-drop interface, likening it to popular design tools like Figma, which simplifies the process of translating design visions into reality. This user-friendliness, coupled with robust animation capabilities and a vast library of templates, makes Framer a popular choice for designers and individuals without coding experience looking to build stunning landing pages, prototypes, and marketing websites. However, some users point out a steeper learning curve compared to more basic website builders, especially for those unfamiliar with web design principles. While Framer offers CMS functionality, it falls short compared to more powerful platforms like Webflow, lacking features like a dedicated "quote" function for blog posts and a relational database. This limitation might pose challenges for users who require advanced content management capabilities or plan to scale their websites significantly. Overall, Framer shines in its ability to empower users to craft visually impressive websites with ease, particularly for those prioritizing aesthetics and user experience. However, users requiring advanced features and robust CMS functionality might find Webflow a more suitable option.

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