Wix vs Webflow

Last Updated:

Our analysts compared Wix vs Webflow based on data from our 400+ point analysis of Web Design Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Wix is a comprehensive software platform designed to facilitate website creation and content management, making it an ideal solution for individuals and small to medium-sized businesses seeking to establish or enhance their online presence. With its user-friendly interface, Wix caters to users who may not have extensive technical skills, offering a wide range of customizable templates and drag-and-drop features that simplify the process of designing a professional-looking website. Among its key benefits are the ease of use, flexibility in design, and a robust suite of tools that support SEO, e-commerce, and social media integration. Wix stands out in the market for its ability to balance simplicity with powerful functionality, providing users with the resources they need to create, manage, and grow their online presence effectively. Pricing for Wix varies, with options ranging from basic free plans to more advanced subscriptions that are billed monthly, catering to different needs and budgets.

read more...
Webflow is a software-as-a-service (SaaS) for website building and hosting. Powered by Amazon Web Services, it provides fully managed web hosting with enterprise-level scalability by virtue of more than 100 data centers and servers worldwide. Its no-code, completely visual canvas enables content creators of all technical skills to build websites quicker, without the help of developers. E-commerce businesses can build custom databases for dynamic content types, and personalize product fields, carts and checkout workflows.

When importing content in CSV file format, it provides custom fields for disparate content types and rich layout design. It enables publishing new content, collaboration, SEO optimization and tweaking layouts and website sections directly from within the interface. It helps track user traffic and activity through integration with Google Analytics, Google Optimize and more.
read more...
$16 Monthly
Get a free price quote
Tailored to your specific needs
$14 Monthly, Freemium
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Boost Speed and Performance: Design well-optimized websites and improve time to first byte (TTBA). Regularly cache static content using the content distribution network. 
  • Easily Design Professional Websites: Quickly design personalized websites using a template library and drag-and-drop interface. Templates range from corporate boilerplates and eCommerce sites to travel, tourism and food websites. Supports supplementary coding and mobile optimizations. 
  • Enhance Customer Experience: Design website and logo with business colors to create brand awareness. Add unique plugins and add-ons like payment processors, chatbots and digital media generators to improve the overall customer experience. 
  • Give Shoppers Peace of Mind: Build SSL-certified websites. Provides free HTTPS sites for safe online payments, personal information sharing and more. 
  • Streamline Marketing: Fill accurate metadata, create detailed sitemaps and customize each URL for improved SEO. Automate SEO workflows, create multiple social media posts and perform targeted email marketing from the dashboard. 
read more...
  • Streamlined Design Process: Webflow simplifies the transition from design to development, allowing designers to create responsive websites visually, without writing code, speeding up project timelines.
  • Integrated CMS: The platform includes a powerful CMS that lets users manage content dynamically, making it easier to update text, images, and other content without needing a developer.
  • Responsive by Nature: Webflow automatically generates responsive designs, ensuring websites look great on any device, improving user experience and engagement.
  • SEO Optimization: Built-in SEO tools help improve website visibility in search engine results, driving more organic traffic by allowing easy meta tags, alt tags, and structure customization.
  • Real-Time Preview: Users can see design changes in real-time, enabling immediate feedback and adjustments without the need for external preview tools, enhancing design accuracy and efficiency.
  • Custom Interactions and Animations: Webflow offers advanced animation and interaction tools, allowing for the creation of engaging and dynamic websites without complex coding.
  • Hosting Reliability: Webflow provides fast and secure hosting with automatic scaling to handle traffic spikes, ensuring websites remain accessible and performant.
  • Client Billing Feature: The platform includes a client billing feature that simplifies the process of billing clients directly for hosting, streamlining the financial management of web projects.
  • Template Marketplace: Users can choose from a wide range of templates or sell their own designs in Webflow's marketplace, offering flexibility and potential revenue streams.
  • E-commerce Integration: Webflow supports e-commerce functionality, allowing users to design, build, and launch online stores with full control over the shopping experience.
  • Collaboration Tools: Team members can collaborate on projects in real-time, with changes synced across the platform, enhancing teamwork and project efficiency.
  • Extensive Learning Resources: Webflow University offers comprehensive tutorials and resources, making it easier for beginners to learn web design and development.
  • Exportable Code: For those who prefer to host their site elsewhere, Webflow allows users to export their site's HTML, CSS, and JavaScript, offering flexibility in deployment options.
  • Global CDN: Websites built on Webflow are served via a global content delivery network (CDN), ensuring fast loading times for visitors around the world.
  • Security Features: Webflow prioritizes security with SSL certification, constant monitoring, and automatic updates to keep websites safe from threats.
read more...
  • Website: Use Wix ADI (Artificial Design Intelligence) to automatically create a website or choose from more than 500 templates and 100 fonts to design a custom website with drag-and-drop abilities. Make them mobile-friendly, and add animations, images, text, videos and scroll effects like parallax, fade-in, zoom-in and more. 
    • Online Store: Showcase and sell products, track and manage inventory, and handle online stores. 
    • Blog: Create and edit blog posts, view and manage comments, and add multiple writers. 
    • Music: Showcase albums, playlists and tracks on a customizable music player. Allow customers to directly share and buy music from the website and keep track of the most shared, played, downloaded and purchased songs. 
    • Photography: Display images and autoplay videos in more than 30 kinds of galleries, set image quality and sharpness, and protect content using passwords and watermarks. 
    • Video: Manage, create and customize video channels, add videos from computers or social media, and rent, sell or offer monthly subscriptions. 
    • Events: Customize, create and share email invites, track RSVPs, manage and edit guest details, and sell event tickets. 
    • Restaurants: Create a personalized menu with customized pricing and images. Accept orders and manage reservations online, and set an auto-confirmation email. 
  • Domain: Connect or create a custom domain name and get a personalized email ID. 
  • Analytics: Track site performance, statistics, visitors, sales and more. 
  • Contact Management: Manage and collect contact and subscriber information in a single space. 
  • Login and Chat: Allow customers or members to access password-protected pages. Communicate with site visitors via live chat. 
  • Social Media: Connect accounts with Twitter, Pinterest, Facebook and other social media platforms. Share blogs, pictures and videos at the same time. 
  • Security: Secure websites and boost SEO with SSL certification. 
  • Payments: Accept payments online via PayPal and credit cards, and offline without commission. 
  • Shipping and Tax: Determine and customize taxation and shipping rules based on location. Also, offer free shipping and dropshipping. 
read more...
  • E-Commerce: Create a new revenue stream and build a business around any product. Enhance customer experience with a no-code approach. Feature the most popular products and highlight specific attributes, images and other information. Attain complete control over designing and customizing elements like the logo and colors. Create a blog and feature products in it to drive sales. 
  • Boost Integration: Integrate with Zapier, Printful, Shippo, QuickBooks, Mailchimp and more to streamline, manage and execute the shipping process, accounting activities and operations. 
  • Manage Leads: Connect forms to preferred email platforms to grow audience and advertise and promote new items, deals and special offers. 
  • Content Management System: Create content structure, add necessary content and design it visually. It works well for editors, designers and developers. 
    • Flexible layout: Easily add all the elements required and pull data from the CMS without any layout restrictions. 
    • Sort and Filter: Hide unrequired content, conditionally display content and divvy up based on a given field. 
    • Customized Search Experience: Design the search experience from scratch. Manage and control the content that visitors discover on the site. 
    • Seamless Editing: Get rid of chunky and disconnected dashboards. Add and edit on the live website and publish with a click. Make edits and allow the changes to appear across the site consistently. 
    • Real-Time Collaboration: Give access to teammates and clients to work on the website to make necessary edits and additions to the content. 
    • Structured Content: Build the schema and connect it to the desired design rather than restricting it to inflexible templates, complex codes or blog-centric content structures. 
    • Content Migration: Import content from a spreadsheet or CMS and export it to use anywhere. 
    • Custom Webhooks: Fire actions when an item is updated, added or deleted. 
  • SEO Support: Employ fine-tuned controls, high-performance hosting and content management tools to optimize the website SEO. Use codes that search engine indexing bots can analyze. Employ visual development tools to satisfy developers. Manage SEO settings with Open Graph. Optimize meta descriptions, page titles and alt texts without using external plugins. 
  • Scalable Hosting: Offer a hosting platform when a project is ready to be published. Ensure quick website loading and accessibility, and handle high traffic rates. 
  • Interactions and Animations: Empower designers to develop rich and complex animations without any code. Achieve precise reveal animations, progress bars, parallax and other effects. Catch visitors’ attention by linking animations and movement to cursor positions. Create rich hover animations and choose from 20 built-in animations and interactions. 
read more...

Product Ranking

#2

among all
Web Design Software

#5

among all
Web Design Software

Find out who the leaders are

Analyst Rating Summary

75
67
95
90
97
91
100
82
Show More Show More
Design and Layout
Collaboration
Accessibility
Collaboration
Accessibility
Security

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Wix
Webflow
+ Add Product + Add Product
Accessibility Collaboration Design And Layout Platform Capabilities Reporting 95 97 100 81 68 90 91 82 73 68 0 25 50 75 100
100%
0%
0%
100%
0%
0%
100%
0%
0%
80%
20%
0%
100%
0%
0%
83%
0%
17%
82%
0%
18%
55%
0%
45%
50%
0%
50%
50%
0%
50%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

73%
0%
27%
45%
0%
55%
80%
0%
20%
80%
0%
20%

User Sentiment Summary

Great User Sentiment 6921 reviews
Great User Sentiment 499 reviews
87%
of users recommend this product

Wix has a 'great' User Satisfaction Rating of 87% when considering 6921 user reviews from 3 recognized software review sites.

89%
of users recommend this product

Webflow has a 'great' User Satisfaction Rating of 89% when considering 499 user reviews from 5 recognized software review sites.

n/a
4.3 (14)
4.2 (1258)
4.2 (191)
n/a
4.58 (179)
4.4 (5553)
4.6 (112)
4.1 (110)
4.3 (3)

Awards

SelectHub research analysts have evaluated Wix and concluded it deserves the award for the Best Overall Web Design Software available today and earns best-in-class honors for Design and Layout.

Analysts' Pick Award
Design and Layout Award

SelectHub research analysts have evaluated Webflow and concluded it earns best-in-class honors for Security.

Security Award

Synopsis of User Ratings and Reviews

Website Builder: Offers an intuitive and feature-rich drag-and-drop website editor, according to 93% of reviews on the site building process.
Templates: Wix provides a wide range of state-of-the-art website templates, according to 100% of users who reviewed the template library.
Easy to Launch Website: About 90% of users reviewing ease of use said they had no trouble launching websites without prior technical knowledge.
Cost: It’s a cheaper option than its competitors, according to 72% of reviews on this aspect.
Show more
Visually build and manage content: Webflow's Editor provides a visual interface for content management, allowing users to easily create and update website content without needing to code. This is particularly helpful for users with limited technical expertise or those who prefer a more intuitive approach to content management.
Design freedom and customization: Webflow offers a high degree of design flexibility, empowering users to create custom websites that align with their brand and vision. The platform provides a wide range of design tools and features, enabling users to control the look and feel of their website without limitations.
SEO features and integrations: Webflow includes built-in SEO tools and integrations to help users optimize their websites for search engines. These features can assist in improving website visibility and organic search rankings, making it easier for potential customers to find the website.
Show more
Scalability: Inability to access the source code can hinder operational scalability, according to 94% of reviews on backend connectivity.
Add-Ons and Plugins: Most essential features are expensive and only available as add-ons, according to 100% of reviews on this element.
Mobile Optimization: Optimizing websites for mobile devices is complicated and requires professional assistance, according to 92% of reviews on this feature.
Show more
Limited Content Management: While Webflow excels in design, its content management capabilities might feel restrictive for users accustomed to traditional CMS platforms like Wordpress. Content editors may find the interface less intuitive and the content organization less flexible.
Ecommerce Limitations: Webflow's built-in ecommerce functionality, while constantly improving, may not be as robust or feature-rich as dedicated ecommerce platforms like Shopify. Users with complex online stores might encounter limitations in areas such as product variations, shipping options, and payment gateways.
Pricing Structure: Webflow's pricing structure, particularly for ecommerce plans, can be a deterrent for some users, especially when compared to open-source CMS options or platforms with more affordable ecommerce plans. The cost can escalate as your website's needs grow.
Learning Curve: Webflow's powerful design tools come with a steeper learning curve compared to simpler website builders. Users without prior web design experience may need to invest time in learning the platform's interface and functionalities.
Show more

Wix offers intuitive drag-and-drop editors and a rich library of designer templates. Users have identified the drag-and-drop editor and intuitive UI as Wix’s standout features. It aids website design without complicated coding and allows users to maintain analytics and manage content with a few clicks from the dashboard. However, reviews mention that users can’t access the source code, and website designers can only use predefined customizations where personalization isn’t possible. Also, critical features like payment processing, WordPress plugins, personal email domain and others come as paid add-ons or plugins. It can be a less economical option for businesses with large inventories, comprehensive websites and rapid scaling plans. However, the templates are well-crafted and ideal for new businesses to design unique landing pages and boost their digital presence at a comparatively low cost.

Show more

Webflow has been making waves in the website creation scene, garnering a bunch of positive buzz from users over the past year. Folks are raving about how easy it is to use, even if you're not a coding whiz. They love the drag-and-drop interface and the huge library of templates that make designing a website a breeze. Plus, Webflow packs a punch with features like a built-in CMS, e-commerce tools, and SEO optimization, which means you can build a website that looks slick and functions like a dream. However, some users have mentioned that Webflow's pricing can be a bit steep compared to other website builders like Wix or Squarespace, and it might have a steeper learning curve for complete beginners. But, if you're looking for a platform that gives you more control and flexibility over your website's design and functionality, Webflow is definitely worth checking out. So, who's Webflow's ideal user? It's perfect for freelancers, entrepreneurs, and small businesses who want a professional-looking website without having to hire a developer. It's also a great choice for designers who want more creative freedom and control over their projects. Webflow's powerful features and flexibility make it a solid option for anyone who's serious about building a website that stands out from the crowd. Ready to dive in? Webflow: Where design flows freely.

Show more

Screenshots

Top Alternatives in Web Design Software


Alboom

Designmodo

Dreamweaver

Framer

GoDaddy Website Builder

Google Web Designer

Mobirise

Pinegrow

Pixpa

Shopify

Square Online

SquareSpace

Vev

Webflow

Webnode

WordPress

Related Categories

Head-to-Head Comparison

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings