Christina George

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Christina George

An Associate Editor at SelectHub, Christina George creates and edits articles spanning project management, CPQ, CRM, marketing automation and home health software. As a Bachelor of Arts graduate with a triple major in Economics, Political Science and Sociology, her aim is to bring an integrated and simplified approach to long-form technical content. Formerly a food writer, copywriter, and social media sleuth, she has a soft spot for a quality pun. When not crafting articles and editing buyer's guides, you can find her attempting to score goals on the football field, binge-watching Curb Your Enthusiasm, or re-reading Pride and Prejudice for the nth time.

The Best Workflow Tools In 2024

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Hunting for new workflow tools? We’ve been in your shoes before. As a public service, there should be a book called, “What To Expect When You’re Expected To Buy New Workflow Software.” Unfortunately, the aforementioned book is still a figment of our imagination (for now), but we’ve got the next (or maybe third or fourth) best thing.

We used our team’s very specific set of skills to crunch the data on features, user reviews and more to bring you our picks of the best project management software for managing workflows. The winners? monday.com, ClickUp, Jira, Smartsheet and ProofHub.

Christina GeorgeThe Best Workflow Tools In 2024
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The Best Home Health Software Of 2024

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Getting firsthand data on the best home health care software can feel as elusive as gaining entry to a speakeasy in the Prohibition Era. Try as you may, it seems like any and all information is gatekept — only shared if you’ve got the secret password. If you’re anything like me, that just isn’t going to cut it. I put on my investigative journalism cap and went on a deep dive.

Christina GeorgeThe Best Home Health Software Of 2024
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CPQ Implementation: A Comprehensive Guide

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August 28, 2024



Your sales team is a high-powered offensive team. They’re armed with incredible product knowledge, industry connections and sales processes. But complex configurations and outdated quoting processes can lead to fumbles – slow quote turnaround times and missed opportunities. CPQ software could be your secret weapon to gain some yards. But, much like taking your team to the Super Bowl, successful implementation doesn’t happen overnight.

Let this article serve as your playbook for a winning CPQ implementation strategy. We’ll break down steps to follow, pricing considerations, common challenges and best practices. Let the games begin!

Christina GeorgeCPQ Implementation: A Comprehensive Guide
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How To Start A Home Care Business: A Comprehensive Guide

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Entering the home health market is equal parts challenging and rewarding. Like investing in Apple in the 70s, pivoting to a home care business startup may be the best idea since sliced bread. Here’s everything you need to know about how to start a home care business!

Christina GeorgeHow To Start A Home Care Business: A Comprehensive Guide
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The Best Project Portfolio Management (PPM) Tools Of 2024

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August 28, 2024
Project Portfolio Management (PPM) is a critical part of business planning that helps project managers measure the potential revenue of a future project before getting off the ground. Leveraging a PPM tool gives companies the data they need to put the pieces of a project together before making any risky decisions.

Christina GeorgeThe Best Project Portfolio Management (PPM) Tools Of 2024
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9 Must-Have Restaurant Marketing Tools In 2024

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August 28, 2024
Being a restaurateur means handling more roles than directors of Marvel films. Sometimes the end product opens to great reviews, and sometimes the response is less than ideal (looking at you “The Eternals”).

Regardless of the initial reception, making your restaurant stand out from the crowd is a never-ending battle. Luckily, in the dot.com age, marketing automation tools make all that responsibility juggling a bit easier. Here are our picks for the best marketing tools you can utilize to boost visibility and bookings.

Christina George9 Must-Have Restaurant Marketing Tools In 2024
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What Is Competitive Pricing? A Comprehensive Guide

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August 26, 2024
What’s in a pricing strategy? Sales, market share and customer perception, for starters. In today’s world, where price matching is just a few clicks away and pricing software has become a need not a want, a competitive pricing strategy is key to entering a saturated market successfully. But what exactly does that entail?

Christina GeorgeWhat Is Competitive Pricing? A Comprehensive Guide
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Home Health Value-Based Purchasing Model: A Comprehensive Guide

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Staying on top of home health care rules and regulations is a full-time job. It can feel like another day, another complicated home health model to understand. With the Home Health Value-Based Purchasing (HHVBP) Model expansion effective this year, it’s crucial to clear up your questions on all things HHVBP.

In this article, we’ll be your guide to understanding HHVBP inside and out. From its fundamentals to the advantages it offers your agency, the implementation process and top-notch practices, we’ve got you covered.

Christina GeorgeHome Health Value-Based Purchasing Model: A Comprehensive Guide
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EHR Implementation Cost: A Logistical Breakdown

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EHR software means the days of paper charts, bulky patient files and record rooms are relics of the past. But, like cameos in a Marvel movie, EHR implementation will cost you a pretty penny. Wondering just how much? Health Affairs pegs EHR implementation cost at $162,000 for a five-physician practice.

If you’ve finally convinced upper management to get rid of your DOS-looking software (that may or may not have been around since the 80s) or you’re in the process of lobbying for a new solution, saying you need a six-figure budget right off the bat may not leave you with many friends in accounting.

Christina GeorgeEHR Implementation Cost: A Logistical Breakdown
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How to Cancel Hulu: A Step-by-Step Guide

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August 20, 2024
If you’re wondering how to cancel your Hulu subscription, you’ve come to the right place.

As many as 56% of consumers say they’re overwhelmed by the number of streaming services available, and nearly half are worried about the dent subscriptions are making in budgets. Add to that the sheer amount of content bombarding you from every side, and you’re faced with a bit of a Sophie’s Choice.

Read on for the easiest way to drop Hulu from your subscription list regardless of complex third-party billing or predatory auto-renewals.

Christina GeorgeHow to Cancel Hulu: A Step-by-Step Guide
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What Are The Key PLM Components? Benefits And Core Elements

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Ever wonder how complex products go from ideas to physical objects you can hold in your hands? Product lifecycle management (PLM) helps manage that journey, and its components might seem as mysterious as modern manufacturing would to an early 1900s factory worker. This article will explain what PLM components are and how they benefit businesses.

Christina GeorgeWhat Are The Key PLM Components? Benefits And Core Elements
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11 Benefits CPQ Software Brings To Your Business

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August 19, 2024
Making things click in the sales industry is hard. Making sales using analog techniques dating back to the 70s is even harder. Kind of like challenging Gordon Ramsay to a cook-off when you’re blindfolded. Entering the digital era with CPQ software benefits your employees and clients, helping you see quicker response times and larger margins.

Christina George11 Benefits CPQ Software Brings To Your Business
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PLM Integration: A Comprehensive Guide

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August 19, 2024
Running your manufacturing operations without PLM software integration is like trying to direct a movie with your cast and crew scattered across different sets — cohesion, collaboration and efficiency go right out the window.

But don’t throw the script out yet! In this article, we’ll share everything you need to take your integration-less product lifecycle from zero to hero. Ready to learn all about the benefits, functionality, implementation and considerations of PLM integration? Let the masterclass begin!

Christina GeorgePLM Integration: A Comprehensive Guide
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10 Project Management Software Requirements: A Checklist To Help Choose The Right Software

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August 16, 2024
Today, the human mind cannot comprehend a world without Kanban boards and Gantt charts (no matter how much we “offline” people plead our case). But a Gantt chart with a clunky layout or a Kanban board without a setting for swimlanes, when you absolutely need swimlanes? Cue the hair-pulling.

Avoid premature hair loss and set yourself up for success by knowing your project management software requirements. That’s easier said than done, so we compiled a handy checklist to get you started. Because who has time to spend hours figuring out requirements when you have a million tasks to chase after?

Christina George10 Project Management Software Requirements: A Checklist To Help Choose The Right Software
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11 Essential Nonprofit CRM Features Your Organization Can Benefit From

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August 16, 2024
When your organization started — with noble intentions and a small donor pool — an Excel spreadsheet was probably the perfect place to manage your data. Now, however, those spreadsheets are overworked and busting at the seams. It’s time to invest in nonprofit CRM software and enjoy its many benefits. But blindly rushing into a purchase isn’t wise. That’s why we put together a list of the main nonprofit CRM features to look for.

Christina George11 Essential Nonprofit CRM Features Your Organization Can Benefit From
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Top PLM Requirements, Features and Functionality

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Ever sit back and ask yourself: Why are our PLM workflows mediocre? Or why are we still working with the same outdated PLM software? Sounds like you need a new system with updated PLM requirements.

Say no more! We’ve got the full rundown of recommended features, primary benefits and the best PLM evaluation techniques to jumpstart your search. Let’s get started!

Christina GeorgeTop PLM Requirements, Features and Functionality
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What Is Quote-To-Cash? A Comprehensive Guide

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August 15, 2024
It wouldn’t be an exaggeration to say quote-to-cash (QTC) dominates the lion’s share of the sales process. A buzzword in CPQ software and sales management, what falls under the QTC umbrella? It’s easy to list surface-level components like configuration, quoting, pricing and billing. In this article, we’ll look at quote-to-cash under the microscope and share the scoop on process steps, benefits, challenges and best practices.

Christina GeorgeWhat Is Quote-To-Cash? A Comprehensive Guide
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Pega vs Salesforce: Which CRM Is the Winner?

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Choosing between two top CRM solutions feels a lot like rolling the dice and hoping the odds are ever in your favor. It’s a hefty investment, and you don’t want to end up with the short end of the stick. Like a titan clash between Godzilla and King Kong, Pega vs. Salesforce Sales Cloud is one for the ages. We’ve put together a detailed analysis that gives Salesforce Sales Cloud the win!

Christina GeorgePega vs Salesforce: Which CRM Is the Winner?
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What Is Manufacturing Operations Management? A Comprehensive Guide

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August 8, 2024
Managing manufacturing operations can feel like playing chess while white water rafting. There are a million little details to plan and keep an eye on, and one untimely swell can topple all your best-laid plans. Manufacturing operations management (MOM) can help keep you afloat by improving quality control, streamlining workflows and optimizing resources while helping you plan for contingencies.

Christina GeorgeWhat Is Manufacturing Operations Management? A Comprehensive Guide
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How To Restart an Apple Watch: A Quick Guide

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It’s your worst nightmare come to life. After the mandatory 90-minute internal pep talk for a 30-minute run, you’re finally ready to get out the door. Just then, disaster strikes. The music app on your Apple Watch is lagging. Will your intrusive thoughts keep you company instead?

Sometimes, it’s not that deep — just try turning your watch off and on. All you have to do is hold down the power button on the side until you see the power menu, tap the digital power button, or slide it if you have a pre-OS 9 model. Then, hold down the power button to turn your watch back on, and you should be good to go.

If you’re still confused, don’t panic! In this short and sweet guide, we’ll show you exactly how to restart an Apple Watch (with pictures!) and answer all your burning watch-related questions.

Christina GeorgeHow To Restart an Apple Watch: A Quick Guide
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24 Digital Marketing KPIs And Metrics: A Comprehensive Guide

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Ever feel like you’re clutching at proverbial data straws to justify marketing spends? Welcome to the wonderful world of digital marketing.

Juggling data on conversions versus clicks versus impressions from marketing automation software can feel like you’re doing everything and nothing all at once. But fear not, intrepid marketer! Understanding digital marketing KPIs is your life raft in this data deluge.

We’ll give you the rundown on which KPIs matter most, offer best practice insights, and help you navigate the software tools you need to conquer the market. So, grab your metaphorical floaties, and let’s dive in!

Christina George24 Digital Marketing KPIs And Metrics: A Comprehensive Guide
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CPQ Features and Requirements Checklist

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August 1, 2024
Time is money. And in the world of sales, doing things efficiently and saving time can be enough to give you a much-needed edge over your competition. In fact, research shows 50% of prospective buyers choose the vendor with the quickest response time.

So, how can you jump the proverbial queue? Two words — CPQ software. Read on to see which CPQ features and requirements you should consider and how they can help ace your sales activities.

Christina GeorgeCPQ Features and Requirements Checklist
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Project Management Software Evaluation: How To Find the Right PM Software

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Does your team still run its projects from a cluttered, clunky Excel spreadsheet? Do you even have any processes in place for handling projects? If not, it’s time for an upgrade. Project management software is the equivalent of Marie Kondo — it’ll sweep into the life of your projects and bring order to the chaos. But only if you pick the right solution. We put together a project management software evaluation guide to help you do just that.

Christina GeorgeProject Management Software Evaluation: How To Find the Right PM Software
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Home Health Bag Technique: A Comprehensive Guide

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A nursing bag, medical supply kit or healthcare bag is essential to delivering effective home health care. Like concussion protocols in sports, proper home health bag technique keeps caregivers and patients safe and protected. In this article, we’ll outline its essential objectives, components, procedures to follow and best practices.

Christina GeorgeHome Health Bag Technique: A Comprehensive Guide
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Workforce Management Capabilities, Requirements and Features Checklist

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July 25, 2024
Unpredictable employee scheduling has become the norm in many industries. Workforce management software features help navigate today’s complex business environment by managing and tracking employees’ time.

Whether it’s retail workers, food service employees, on-call tech assistants or professionals in the 9-to-5 sector, the need to handle scheduling issues like overtime, remote work and frequent travel is universal.

Christina GeorgeWorkforce Management Capabilities, Requirements and Features Checklist
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How To Create a Marketing Automation RFP

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July 25, 2024
The year was 1991. Marching through a busy office full of cubicles and pagers would never entail overhearing the words “marketing automation RFP.” Because, of course, there was no marketing automation software to speak of. It was all done by hand. Then 1992 came along, and Unica — the world’s first marketing automation software — was released. An entire industry seemingly changed overnight.

Christina GeorgeHow To Create a Marketing Automation RFP
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What Is Penetration Pricing? A Comprehensive Guide To Goals, Pros, Cons, Examples, Usage and Implementation Tips

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July 24, 2024
Pricing strategies come in all shapes and sizes. Figuring out the right price strategy for a new product, even with CPQ software, can be trickier than solving a Rubik’s cube blindfolded. If you want to follow in the footsteps of giants like Netflix and Uber, penetration pricing might be just the ticket.

Christina GeorgeWhat Is Penetration Pricing? A Comprehensive Guide To Goals, Pros, Cons, Examples, Usage and Implementation Tips
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Price Optimization: A Comprehensive Guide

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July 24, 2024
Getting a handle on price optimization can feel like cracking an advanced algebra problem. Price optimization models are constantly morphing and changing, making it tricky to match theories with market conditions and your product. Tools like CPQ software can lend a hand, but you still need a clear understanding of the process, models and challenges to make it work. In this article, we’ll give you a play-by-play on all things optimization.

Christina GeorgePrice Optimization: A Comprehensive Guide
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Salesforce Marketing Cloud Account Engagement vs. HubSpot: Which Tool Is the Winner

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July 23, 2024
Picking between marketing automation tools can feel like picking your favorite Avenger. Each has unique strengths and weaknesses; personal preference and outlying factors can tip the scales heavily in favor of one character (Iron Man). Do you wish you could crunch the numbers and see a leaderboard ranking? Look no further for an objective, quantitative assessment of Salesforce Marketing Cloud Account Engagement (formerly Pardot) vs. HubSpot.

Our analysts determined that HubSpot takes the top spot in this match-up! Read on for a detailed analysis of each product’s features and capabilities.

Christina GeorgeSalesforce Marketing Cloud Account Engagement vs. HubSpot: Which Tool Is the Winner
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What Is Dynamic Pricing? A Comprehensive Guide

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July 22, 2024
What do Taylor Swift, movie theaters and Uber have in common? Dynamic pricing. Whether it’s the latest concert tour, weekend prices or surge pricing after a night out, prices continuously change based on several variables.

This article will break down dynamic pricing and explain the types, examples, pros and cons, strategies and software.

Christina GeorgeWhat Is Dynamic Pricing? A Comprehensive Guide
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The Best B2B Software and a Comprehensive Breakdown of B2B Vs. B2C CRM Software

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July 22, 2024
Spreadsheets and Word documents are facing the same fate as the rolodex in customer relationship management. The demand for CRM software is growing. Nearly 25% of small and medium business owners use a CRM, with another 10% of non-users considering implementation.

However, not all CRM systems are created equal. B2B CRM software is the same as B2C CRM software in the way soccer and NFL players are both footballers — in other words, they’re not really the same at all.

Christina GeorgeThe Best B2B Software and a Comprehensive Breakdown of B2B Vs. B2C CRM Software
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What Is Detailed Scheduling? A Comprehensive Guide

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July 17, 2024
In manufacturing, resource optimization and successfully meeting production schedules go hand in hand. However, even your best-laid plans hit snafus here and there. Making adjustments can feel like playing chess on a moving board with changing pieces. That’s where detailed scheduling comes into the picture.

Christina GeorgeWhat Is Detailed Scheduling? A Comprehensive Guide
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16 Vital Workflows to Upgrade Your Marketing Automation Processes

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July 5, 2024
Unfortunately (or fortunately), the majority of marketing isn’t what you see on “Mad Men.” Today, marketers focus on a 5×3 inch smartphone to generate leads, re-engage past clients and boost visibility.

But manually sending emails, running campaigns, segmenting leads and typing in customer names is the modern-day equivalent of a Sisyphean task. Let your marketing automation software do the work for you. Here are 16 essential marketing automation workflows to optimize your digital marketing efforts.

Christina George16 Vital Workflows to Upgrade Your Marketing Automation Processes
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What Is An Electronic Batch Record? A Comprehensive Guide

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July 5, 2024
To digitize or not to digitize manufacturing processes, that’s the question. As we enter the era of Industry 4.0 and IIoT, the answer looks increasingly like the former. Gone are the days of paper copies and manual data entry. Waiting in the wings is the electronic batch record. In this article, we’ll give you the low-down on electronic batch records and how they can help your business.

Christina GeorgeWhat Is An Electronic Batch Record? A Comprehensive Guide
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How To Cancel Amazon Music: A Tried-and-Tested Guide

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As prices rise, salaries stay the same and the average millennial gets told off for buying avocado toast, canceling an unused subscription is one way to cut costs. Amazon Music, once a fan favorite, has made the hitlist for a litany of issues, including poor UX, bugs and an infamous permanent shuffle mode.

If you’re a technologically challenged Spotify (Apple Music, YouTube Music, what have you) convert like me looking for tried-and-proven tips on how to cancel Amazon Music, we’ve got you covered.

Christina GeorgeHow To Cancel Amazon Music: A Tried-and-Tested Guide
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Salesforce Sales Cloud vs. Service Cloud: What’s the Difference?

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July 1, 2024
Keeping track of Salesforce products, and their name changes, can feel like trying to remember every character arc in the Marvel franchise. It isn’t just CRM software. Using Salesforce to fill the gaps in your company means implementing the right product. Although we don’t have enough hours in the day to differentiate between every Salesforce product, in this article, we’ll give you the breakdown of Sales Cloud vs. Service Cloud.

Christina GeorgeSalesforce Sales Cloud vs. Service Cloud: What’s the Difference?
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Inbound vs Outbound Marketing: A Comprehensive Comparison

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Keeping up with ever-evolving marketing jargon can feel like a game of chess, where you’re always two moves behind. Add digital marketing and continuously changing Google algorithms to the mix, and it’s no wonder CRM software is so popular. In this article, we’ll get you up to speed on inbound vs. outbound marketing and which strategy may be best for your business.

Christina GeorgeInbound vs Outbound Marketing: A Comprehensive Comparison
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CRM vs. Marketing Automation: A Comprehensive Guide

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Pitting CRM against marketing automation is like measuring a tight end up to a quarterback. There may be some overlap in functionality, but both complement each other, and neither can be an out-and-out replacement. Understanding the role and objective of these “sister solutions” can help you get the most out of each system.

In this article, we’ll clear up the differences between CRM and marketing automation, the benefits each can bring and how you can get the best of both worlds.

Christina GeorgeCRM vs. Marketing Automation: A Comprehensive Guide
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