Alchemer vs Forsta

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Our analysts compared Alchemer vs Forsta based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Alchemer (formerly SurveyGizmo) is a feedback management software that helps businesses collect and analyze feedback. It lets teams create and launch advanced surveys to gather crucial insights from markets, customers and employees.

It offers a Voice of the Customer (VoC) program to capture customer sentiment at a micro-level. Other capabilities include risk assessment and employee experience management.
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Forsta's (formerly Conformit) software empowers businesses to gather and analyze customer feedback, enabling them to enhance customer experiences. The platform caters to organizations of all sizes, particularly those seeking to gain deeper insights into customer sentiment and behavior. Key advantages include improved customer satisfaction and loyalty, increased revenue, and reduced churn. Popular features encompass survey creation, data analysis, reporting, and action management. Users appreciate Forsta's user-friendly interface, robust reporting capabilities, and excellent customer support. Regarding pricing, Forsta offers various plans tailored to different needs and budgets, with options for monthly or annual subscriptions based on the number of users or surveys.

While user experiences with similar products vary, Forsta is often praised for its comprehensive features and ease of use. However, as with any software, it's recommended to explore different options and consider factors such as specific requirements, budget, and user reviews to determine the best fit for your organization. Keep in mind that the software landscape evolves constantly, so it's wise to check for the latest information and offerings.

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Product Assistance

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Product Insights

  • Increase Customer Retention: Gauge positive business impact and proactively address negative comments before they escalate through workflows and email triggers. 
  • Foster Collaboration: Facilitate healthy communication between team members and departments via security-based user access and role designations. Offers flexibility to determine who has access to modify workflows and mechanisms. 
  • Better Security: Ensure safe data collection with GDPR and CCPA compliance. 
  • Vast Question Types: Provides 43 built-in question types, including multiple choices and Likert scales to capture customer feedback. Customize questions and display relevant sections to respondents. 
  • Omnichannel Data Collection: Use different channels like panels, video and chat to reach existing customers and find new audiences. Integrate feedback with existing systems and processes. 
  • Diversify Market Research Initiatives: Conduct market and customer research for several objectives like awareness, new product research, customer profiling, workflows and more. Broaden the company’s audience lists through panels. 
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  • Enhanced Customer Insights: Forsta provides deep analytics and customer feedback tools, enabling businesses to understand customer needs and preferences more accurately, leading to improved product and service offerings.
  • Streamlined Feedback Collection: The software automates the process of gathering customer feedback across multiple channels, saving time and ensuring a comprehensive view of the customer experience.
  • Improved Decision Making: With real-time data and analytics, Forsta empowers businesses to make informed decisions quickly, enhancing responsiveness to market changes and customer demands.
  • Increased Customer Satisfaction: By leveraging Forsta's tools to monitor and respond to customer feedback, businesses can address concerns promptly, improving overall customer satisfaction and loyalty.
  • Efficient Task Management: Forsta's task management features allow teams to prioritize and track customer experience initiatives, ensuring that critical projects are completed on time.
  • Customizable Surveys: The platform offers flexible survey design tools, enabling businesses to create tailored questionnaires that capture the specific insights they need.
  • Advanced Reporting Capabilities: Forsta provides comprehensive reporting tools, allowing businesses to visualize data in various formats and uncover trends that can drive strategic improvements.
  • Seamless Integration: The software integrates with a wide range of business systems and tools, facilitating a unified approach to customer experience management across the organization.
  • Scalable Solutions: Forsta is designed to grow with your business, offering scalable solutions that can accommodate increasing volumes of customer feedback and data analysis needs.
  • Enhanced Team Collaboration: With features that promote collaboration among team members, Forsta helps ensure that everyone is aligned on customer experience goals and strategies.
  • Regulatory Compliance: The platform includes features to help businesses comply with data protection and privacy regulations, reducing the risk of legal issues related to customer data handling.
  • Cost Efficiency: By automating and streamlining customer experience management processes, Forsta can help reduce operational costs and increase the return on investment in customer experience initiatives.
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  • Surveys: Create customized surveys using multiple question types and advanced survey logic like a question, page and skip logic. Deliver them via website popups, social media, email and more. Provides pre-configured NPS surveys. 
  • Feedback Management: Capture insights at multiple stages throughout a customer’s journey to provide a single source of truth. 
    •  Store customer interactions with sales reps, customer service personnel and account managers. 
    •  Push relationship data in real time to existing CRMs. 
    •  Access a dedicated customer engagement portal integrated into the company’s existing CRM to view relationship data and past customer interactions. 
    •  Teams can gather and review responses within the CRM. 
    •  Pre-populate workflows, customer assessments and handoff surveys with account information. 
    •  Provides pre-configured workflows, demo assessments, qualification notes, onboarding feedback, training assessments and business reviews. 
  • Communication Management: Personalize customer interactions from prospecting to post-purchase with standardized, pre-designed communication processes and notifications. Add brand-centric details to emails and assessments. 
  • Integrations: Integrate with Salesforce and Microsoft Dynamics for a comprehensive customer view. Connect with communication tools and analytical modules like Slack, Tableau, HubSpot, MailChimp, Jira and more. Create custom integrations with existing business systems. 
  • Reporting: Provides built-in market research analysis and reporting modules. 
    •  Create custom reports that include TURF, comparison and cross tabs. 
    •  Export to SPSS, Excel and CSV for in-depth analysis. 
    •  Segment data based on variables like market, customer and touchpoint. 
    •  Customize reports via charts and other visual tools. 
    •  Review respondent problems for recurring issues like survey abandonment. 
    •  Correlate feedback with critical business metrics.  
  • Customer Journeys: Measure customer engagement across several touchpoints and break it into segments. 
  • Workflows: Route customer feedback to relevant individuals or teams. Leaders and managers can view progress in product development through dashboards powered by workflows. Trigger automated emails based on customer behavior. 
  • Product Feedback Management: Improve products and uncover trends by collecting and analyzing product feedback. Convert unstructured insights into actionable data.  
    • Product Testing: Run beta tests to collect quantitative and qualitative feedback. 
    • Product Launch and Enhancement: Capture customer reactions in real time. Create informed product roadmaps by quantifying collective data from multiple sources. Allows users to respond to individual comments.  
    • Panel Management: Gather input for new products and modules by creating feedback panels. Use customers who previously provided feedback to build advisory panels.  
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  • Data Collection: Optimize data gathering for the voice of the customer, the voice of the employee and market research programs. 
    • Web: Engage customers with web surveys and distribute them via email, mobile links and as overlays. Incorporate multiple question types and embed multimedia files. 
    • Telephone: Interview candidates via interactive voice response (IVR) and computer-assisted telephone interviewing (CATI). Unify call management, live monitoring and reporting processes. 
    • Offline: Conduct offline interviews with multiple language options and multimedia questions. Available for interviewers on Windows, Android and iOS devices. Respondents can self-complete surveys via kiosk tools. 
    • Paper: Reach demographic groups that aren’t available on digital platforms with paper surveys. 
    • SDK: Allows feedback collection through mobile apps. 
    • Mobile: Capture customer insights via an app, mobile browser or SMS. Provides visual aids, location data capture and multilingual capabilities. 
  • Surveys: Use the survey designer tool to create engaging, innovative surveys.  
    •  Add multiple question types in any language. 
    •  Customize forms with rich media content and brand-centric details and deliver them via telephone, email, paper, mobile or a combination of channels. 
    •  Minimize survey length with optimal use of unstructured data like text, audio and video. Capture and map all information in SmartHub. 
    •  Automatically generate surveys from a Microsoft Word document. 
  • Panel Management: Personalize panels according to company-specific style and build incentive programs. Use the professional panel module to manage large groups spanning different segments. 
  • Reporting and Dashboards: Share crucial information with role-specific reports, dashboards and other visualization tools. 
    • Dashboards: Deliver data based on user needs via a drag-and-drop dashboard. Use simple widget-based dashboards for critical objectives and benchmarks. Build company-specific dashboards through advanced reporting. 
    • Mobile Reporting: Provides reports to users on the move directly on their mobile devices. 
    • Alerts: Ensure quick actions with automated alerts. Create permission-based roles and predefined workflows to assign issues to relevant employees. 
    • Real-Time Analytics: Receive instant insights on feedback collected across multiple channels. Store structured and unstructured data in one place. 
    • Tracking: Monitor survey progress and perform data analysis in real time. View, search, sort and analyze structured responses. 
    • Text Analytics: Identify customer intent, market trends and product issues by analyzing textual data. Leverage AI and NLP to perform sentiment analysis. 
  • Action Management: Automatically assign customer issues to relevant departments or staff members. Enables customer support to spot at-risk customers and resolve cases. Employees can receive custom notifications on their phones. Provides action-based workflows and permissions. 
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Product Ranking

#19

among all
Customer Experience Software

#52

among all
Customer Experience Software

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Analyst Rating Summary

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86
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Dashboards and Reporting
Survey Management
Feedback Channels
Mobile Capabilities
Customer and Contacts Management
Platform Capabilities
Dashboards and Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Alchemer
Forsta
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 19 68 100 83 50 79 89 45 95 86 100 100 88 82 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 976 reviews
Good User Sentiment 7 reviews
89%
of users recommend this product

Alchemer has a 'great' User Satisfaction Rating of 89% when considering 976 user reviews from 5 recognized software review sites.

77%
of users recommend this product

Forsta has a 'good' User Satisfaction Rating of 77% when considering 7 user reviews from 1 recognized software review sites.

5.0 (28)
n/a
4.4 (651)
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3.86 (7)
4.5 (274)
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5.0 (3)
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4.2 (20)
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Awards

SelectHub research analysts have evaluated Alchemer and concluded it earns best-in-class honors for Survey Management.

Survey Management Award

SelectHub research analysts have evaluated Forsta and concluded it earns best-in-class honors for Feedback Channels and Mobile Capabilities.

Feedback Channels Award
Mobile Capabilities Award

Synopsis of User Ratings and Reviews

Easy to Use: Users appreciate the platform's intuitive interface and drag-and-drop functionality, making it simple to create surveys without requiring extensive technical expertise. The user-friendly design allows users to quickly build and launch surveys, saving time and effort.
Customization Options: Alchemer provides a wide range of customization options, enabling users to tailor surveys to their specific branding and data collection needs. Users can customize survey themes, logos, and question types to create a professional and engaging survey experience.
Advanced Features: The platform offers advanced features such as skip logic, piping, and data validation, allowing users to create complex and sophisticated surveys. These features enhance the data collection process and ensure data accuracy.
Reporting and Analytics: Alchemer provides robust reporting and analytics tools, enabling users to gain insights from survey data. Users can generate reports, create charts and graphs, and export data for further analysis, facilitating data-driven decision-making.
Integrations: Alchemer integrates with various third-party applications, such as CRM and marketing automation platforms, allowing users to streamline workflows and improve data management. These integrations enhance the platform's functionality and extend its capabilities.
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User-Friendly Interface: Forsta's interface is intuitive and easy to navigate, even for users with limited experience with survey platforms. The platform's drag-and-drop functionality and clear menus make it simple to create and manage surveys.
Advanced Features: Forsta offers a wide range of features that allow users to create complex surveys and collect rich data. These features include branching logic, piping, and quotas, which can be used to tailor surveys to specific respondents and ensure that data is collected in a meaningful way.
Data Visualization Tools: Forsta provides users with a variety of tools for visualizing survey data. These tools include charts, graphs, and tables, which can be used to identify trends and patterns in data. The platform also allows users to export data to other programs for further analysis.
Collaboration Tools: Forsta makes it easy for teams to collaborate on surveys. The platform allows users to share surveys with others and to track changes that are made. This can be helpful for ensuring that everyone is on the same page and that surveys are completed in a timely manner.
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Limited Customization: Users may find the platform's customization options to be somewhat restrictive, especially when compared to other survey tools that offer more flexibility in terms of branding and design.
Learning Curve: The interface can be overwhelming for new users due to its extensive features and functionalities. This complexity may require additional time and effort to learn and navigate effectively.
Cost: Alchemer's pricing structure can be a deterrent for some users, particularly small businesses or individuals with limited budgets. The platform's cost may be perceived as relatively high compared to other survey solutions available in the market.
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Usability Issues: Users report the platform can be challenging to navigate, especially for those new to survey platforms or with limited technical expertise. The interface is not always intuitive, and certain functions can be difficult to locate or use effectively.
Customer Support Challenges: Some users express concerns about the responsiveness and effectiveness of Forsta's customer support. Getting timely assistance or resolving technical issues can sometimes be a frustrating experience.
Reporting Limitations: While Forsta offers reporting capabilities, some users find them to be somewhat limited in terms of flexibility and customization options. Generating specific types of reports or conducting in-depth data analysis may require additional effort or workarounds.
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Over the past year, Alchemer has carved out a distinctive niche in the customer experience management software arena, as evidenced by user reviews. Users frequently laud its robust survey creation tools and the flexibility it offers in data collection and analysis, setting it apart from competitors like SurveyMonkey and Qualtrics. A standout feature often highlighted is Alchemer's ability to integrate seamlessly with a wide array of third-party applications, enhancing workflow automation and data synchronization across platforms. This interoperability is crucial for businesses looking to streamline operations and leverage insights across various software ecosystems. However, some users have pointed out areas where Alchemer could improve. The learning curve is steeper compared to more straightforward platforms, which can deter less tech-savvy users. Additionally, while its customization options are extensive, they can sometimes lead to complexity in survey design and management, potentially slowing down project timelines. Despite these challenges, the depth of functionality and customization is precisely what many users find compelling, as it allows for a tailored approach to gathering and analyzing customer feedback that many simpler platforms do not offer. Alchemer shines for businesses that prioritize detailed customer feedback mechanisms and have the resources to invest in mastering its suite of tools. Its advanced features and integrations make it particularly suited for medium to large enterprises or specialized teams within larger organizations that require nuanced data collection and analysis capabilities. For companies looking to go beyond basic surveys and delve into comprehensive customer experience management, Alchemer presents a powerful solution that, despite its learning curve, offers significant returns on investment through deep customer insights and enhanced operational efficiency.

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Forsta's user reviews over the past year highlight its strengths in survey creation and data analysis. Users appreciate the platform's flexibility in designing surveys, allowing for various question types and logic options. The ability to create visually appealing dashboards and reports is also a plus, enabling users to easily interpret and share insights. However, some users find the interface to be complex and overwhelming, especially for those new to survey software. The learning curve can be steep, requiring significant time investment to master the platform's full capabilities. Compared to competitors like Qualtrics and SurveyMonkey, Forsta offers more advanced features for data analysis and reporting, making it suitable for organizations with complex research needs. However, its user interface may not be as intuitive as some of its competitors, potentially posing a challenge for smaller teams or those seeking a simpler solution. Forsta is best suited for large organizations or research teams that require a robust platform for managing complex surveys and analyzing data. Its advanced features and flexibility make it ideal for gathering and interpreting customer feedback, employee engagement, and market research data. However, smaller teams or those with limited experience in survey software may find the platform's complexity to be a barrier.

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