Qualtrics XM vs Birdeye

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Our analysts compared Qualtrics XM vs Birdeye based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Qualtrics is a web and mobile-based platform that enhances an enterprise’s customer, employee, product and brand experiences. Predictive intelligence and analytics help teams gain a comprehensive view of customer needs and experiences through real-time feedback, actionable data, precision targeting and prescriptive insights. Organizations can find ways to improve their offerings and achieve higher ratings by tracking app store reviews.

Users can access integrations with CRMs, ticketing processes, chats and analytics modules like Adobe Analytics, Google Analytics, FullStory and Quantum Metric. It also includes brand tracking, ad testing, product pricing research, market segmentation and more.
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Birdeye is a comprehensive platform designed to enhance Customer Experience through a variety of tools, including reputation management, customer surveys, and review generation. It's particularly well-suited for businesses of all sizes that are keen on improving their online presence and engaging more effectively with their customers. One of the key benefits of Birdeye is its ability to aggregate feedback from multiple sources, providing businesses with a holistic view of their customer satisfaction. Popular features include the automation of review requests and the ability to respond to reviews directly from the platform, which significantly streamlines the process of managing a business's online reputation. When compared to similar products, users often highlight Birdeye's user-friendly interface and robust analytics as distinguishing factors. Pricing for Birdeye varies based on the specific needs and size of a business, typically involving a monthly subscription model. This flexibility in pricing ensures that businesses can find a plan that fits their budget while leveraging the platform's powerful features to enhance their customer experience.

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$1,500 Annually
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Tailored to your specific needs
$300 Monthly
Get a free price quote
Tailored to your specific needs
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Product Assistance

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24/7 Live Support
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Product Insights

  • Centralized Feedback: Qualtrics XM brings together customer feedback from various channels, such as surveys, social media, and review sites, into one platform. This allows businesses to easily track and analyze customer sentiment over time.
  • Improved Customer Retention: By identifying and addressing customer pain points, businesses can improve customer satisfaction and reduce churn. Qualtrics XM provides tools for tracking customer satisfaction metrics and identifying areas for improvement.
  • Enhanced Product Development: Customer feedback can be used to inform product development decisions, ensuring that new products and features meet the needs of customers. Qualtrics XM provides tools for collecting and analyzing customer feedback on product concepts and prototypes.
  • Increased Employee Engagement: Qualtrics XM can also be used to collect feedback from employees, which can help to improve employee engagement and morale. By understanding employee sentiment, businesses can create a more positive and productive work environment.
  • Reduced Costs: By improving customer satisfaction and retention, businesses can reduce costs associated with customer acquisition and support. Qualtrics XM can help businesses to identify areas where they can improve efficiency and reduce costs.
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  • Work From Anywhere: Connect with customers from anywhere through the centralized, universal inbox that stores every conversation across communication channels. The software is accessible from any device, including on mobile.  
  • Enhance Interaction: Encourage lead conversion and increase user satisfaction through intelligent webchat. Automatically engage website visitors with customizable chatbots. Route customer queries to the most suitable agents. 
  • Boost Engagement: Capture and convert leads and improve user satisfaction using Webchat. Start conversations, route leads, schedule appointments, personalize messages and enhance interactions. 
  • Gather Insights: Generate detailed business insights based on customer feedback from surveys and social media platforms using the NLP engine, and compare performance to improve. 
  • Customize Content: Create mobile-friendly custom pages for every location. Include brand-specific content, business hours and online reviews. Advanced search options let customers search by city, zip code and interactive maps. 
  • Improve Feedback: Use Birdeye Surveys to improve brand image and get leads by requesting referrals and reviews at the end of every conversation. 
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  • Automation: Automatically deliver recommended actions and notifications to the appropriate teams. Use drag-and-drop integrations to create a unified system of action within CRMs, ticketing platforms and messaging apps. 
  • Digital Optimization: Streamline customer engagement on digital channels. 
    • Customer Targeting: Deliver more personalized and relevant content to customers. Analyze customer behavior through targeted assessment. 
    • Apps: Optimize in-app experiences to improve brand reputation. Monitor app store reviews and automatically send recommended solutions to team members. 
    • Feedback: Gather feedback across every digital touchpoint and convert it into actionable insights. Gain insights about new digital products and services in real time. Connect with customers via app, web, chat or SMS. 
    • Customer Satisfaction: Use advanced statistics to compare customer journeys with their satisfaction scores. 
  • Dashboards: Collect feedback, design digital listening posts and create programs through intuitive dashboards. Use drag-and-drop modules to deliver feedback surveys across apps, mobile and web. 
  • Artificial Intelligence: Discover trends and patterns, and predict customer behavior via AI modules. 
    • Customer Behavior: Automatically view actions that enhance customer experience. 
    • Customer Interactions: Analyze comments from multiple sources like social media, chatbots, surveys, websites and more. Identify engagement across customer touchpoints. Analyze phone calls to uncover insights and track agents’ performance.  
    • Critical Issues: Monitor urgent issues and automatically follow-up via texts. 
    • Industry Knowledge: Leverage pre-built, industry-specific topic libraries. 
    • Statistical Analysis and Testing: Implement regressions, correlations, pivot tables, crosstabs, conjoint and cluster analysis. Automatically run relevant tests by computing data. 
  • Reputation Management: Extract data from online channels, automatically request positive reviews and publicly counter negative ones. Analyze user sentiment, track location-specific trends and get an overview of brand reputation across all digital channels. 
  • Personalization: Reduce churn by identifying at-risk clients and anticipating behaviors. Create tickets for queries and concerns, facilitating quick follow-ups. Connect with customers through SMS, chatbots, email, websites, apps and more to deliver personalized interactions. 
  • Voice of Customers (VoC): Base critical business decisions around customers. Gather real-time insights on crucial satisfaction drivers for first-time and regular clients. Deliver customized products, features and add-ons. 
  • NPS: Optimize the customer experience, identify dissatisfied customers, segment them by loyalty, compare against competitors and industry benchmarks, and track product improvements via the Net Promoter® Score. 
  • Feedback Management: Take quick actions on customer feedback with ticketing systems, resolution tracking and root cause, and text and statistical analysis. Automatically convert feedback into tickets by setting triggers. Monitor tickets, customer satisfaction, team productivity and first call resolution through role-based dashboards. 
  • Surveys: Increase brand awareness and customer retention through surveys. Use the drag-and-drop user interface to create customizable surveys or opt for pre-built ones. Deliver surveys across all channels like email, text, offline and native apps, chatbots and more. 
  • Integrations: Connect existing tech stacks with Google Analytics, Genesys Cloud, Salesforce, SlackIntegromat, Infotools, Adobe Analytics, Zapier, Quantum Metric and more. 
  • Security: Ensure data protection with encryption, FedRAMP authorization and ISO27001 and HITRUST certifications. Provides password-protected accounts, single sign-on and multi-factor authentication, user logs monitoring and data backups. 
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  • Online Reviews: Generate and manage online reviews to improve SEO performance and attract new customers. Set up customizable widgets for reviews, get instant notifications and share them on company websites and social media. Send review invitations and publish them on Amazon, Facebook, Healthgrades, Zillow and other platforms through a centralized dashboard. 
  • Unified Inbox: Manage conversations in a single inbox with advanced features. Send attachments and images, get automated review responses and assign individual chats to specific teammates. View customers' Experience Scores and interaction history to generate specific responses and access reviews, referrals, surveys, texts, emails, voicemails and more in one place. 
  • Surveys: Create surveys with a range of question types, advanced display logic and an intuitive UI. Send feedback surveys, internal employee surveys, two-way interactive Pulse Surveys and more. Turn surveys into text conversations with Robin Automation. Follow up with respondents using email, video or chat conversations, alert the team on survey responses and turn survey feedback into actionable insights. 
  • Reports: Access various reports built using data from a business profile and customer reviews in chart and table formats. Monitor review and rating performance over time. View and track platform usage, visitors, average response time and campaign performance, among other metrics. Download reports in PDF and Excel formats. 
  • Webchat: Add a customizable chat widget to the website and program it with a manual response system. Provide automated messages to accept appointments, share hours of operation and respond to emergencies. Engage visitors with real-time conversations, generate leads using business texting and understand how visitors use webchat with the help of Google Analytics. 
  • Pages: Optimize SEO by creating mobile-friendly custom pages for every location. Customize pages to include brand-specific content, business hours and online reviews. Add advanced search options and let customers search by city, zip code and interactive maps. Manage data in a centralized repository. 
  • Integrations: Connect with CRMs, accounting systems, business management tools, eCommerce solutions and more. 
  • Ticket Management: Resolve issues quickly by converting responses, texts, WebChat messages, social comments and reviews into support tickets. Automatically generate workflows based on certain triggers like ratings, reviews and keywords. Assign tickets to team members and filter them based on priority. Track status, response rate and resolution time. 
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Product Ranking

#1

among all
Customer Experience Software

#11

among all
Customer Experience Software

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Analyst Rating Summary

88
75
72
31
100
90
100
86
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Customer and Contacts Management
Dashboards and Reporting
Feedback Channels
Survey Management
Platform Capabilities
Customer and Contacts Management
Integrations and Extensibility
Dashboards and Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Qualtrics XM
Birdeye
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 72 100 100 94 75 86 89 31 90 86 76 75 79 74 0 25 50 75 100
70%
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91%
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86%
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14%
89%
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11%
78%
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22%
75%
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86%
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14%
79%
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21%
89%
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11%
71%
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29%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
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User Sentiment Summary

Excellent User Sentiment 528 reviews
Excellent User Sentiment 1945 reviews
90%
of users recommend this product

Qualtrics XM has a 'excellent' User Satisfaction Rating of 90% when considering 528 user reviews from 3 recognized software review sites.

95%
of users recommend this product

Birdeye has a 'excellent' User Satisfaction Rating of 95% when considering 1945 user reviews from 5 recognized software review sites.

4.6 (23)
4.5 (16)
4.3 (290)
4.8 (1041)
n/a
4.74 (524)
4.7 (215)
4.7 (334)
n/a
4.6 (30)

Awards

SelectHub research analysts have evaluated Qualtrics XM and concluded it deserves the award for the Best Overall Customer Experience Software available today and earns best-in-class honors for Customer and Contacts Management and Survey Management. Qualtrics XM stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Customer and Contacts Management Award
Survey Management Award

Birdeye stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Sophisticated Survey Design: Qualtrics XM offers a wide range of question types and logic options, enabling users to create complex and nuanced surveys that yield richer insights. The platform's user-friendly interface makes it easy to design surveys, even for those with limited experience.
Robust Reporting and Analytics: Qualtrics XM provides powerful reporting and analytics tools that allow users to easily analyze survey data and generate meaningful insights. Users can create custom reports, dashboards, and data visualizations to track key metrics and trends over time.
Actionable Insights: Qualtrics XM goes beyond simply collecting data; it helps users turn data into actionable insights. The platform's text analytics and sentiment analysis capabilities allow users to understand the underlying emotions and opinions expressed in survey responses, providing valuable context for decision-making.
Integrations and Partnerships: Qualtrics XM integrates with a wide range of third-party tools and platforms, such as CRM systems, marketing automation platforms, and social media platforms. These integrations allow users to connect survey data with other business data sources, providing a more holistic view of the customer experience.
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Usability: The software is visually appealing and easy to understand, according to 96% of users who mentioned this.
Customer Service: 100% of users who reviewed this aspect said the support is top-notch and service reps are informative.
Reporting: About 74% of users who mentioned this said the reports are easy to understand and generate.
Features: Regarding this aspect, approximately 70% of users said that the solution offers a range of dynamic features suited to various needs.
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Steep Learning Curve: The platform's extensive features and functionalities can be overwhelming for new users, requiring significant time investment to master. This complexity can hinder adoption and limit the ability to fully leverage its capabilities.
Cost: Qualtrics XM is known for its premium pricing, which may be prohibitive for smaller businesses or those with limited budgets. The pricing structure can also be complex, making it difficult to predict and manage costs effectively.
Mobile App Limitations: The mobile app's functionality is limited compared to the web version, restricting users' ability to manage and analyze data on the go. This can be inconvenient for teams that require flexibility and remote access.
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Pricing: About 60% of users said the software is not cost-effective.
Customer Support Issues: Difficulty reaching support representatives in a timely manner and a lack of responsiveness to customer inquiries have been reported.
Technical Issues: Users have experienced challenges with software functionality, including problems with review generation and data syncing.
Pricing Concerns: The cost of Birdeye's services has been cited as a drawback, particularly for small businesses with limited budgets.
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Over the past year, Qualtrics XM has emerged as a robust platform in the realm of customer experience management, distinguishing itself through a blend of comprehensive analytics, user-friendly design, and versatile survey tools. Users have lauded its ability to gather and analyze customer feedback across multiple channels, offering deep insights that drive strategic decisions. A standout feature is its predictive intelligence capabilities, which not only analyze past customer behavior but also forecast future trends, setting it apart from competitors like SurveyMonkey and Zendesk. However, some users have noted a steep learning curve and higher price point as potential barriers, particularly for smaller businesses or those with limited technical resources. Despite these challenges, the depth of customization and integration options available with Qualtrics XM is frequently highlighted as a significant advantage. Users can tailor surveys and reports to meet specific needs, integrating data from various sources for a holistic view of the customer experience. This level of customization and integration is often cited as a key differentiator from other platforms, which may offer more out-of-the-box solutions but less flexibility. The importance of this cannot be overstated, as it allows businesses to adapt quickly to changing customer expectations and market dynamics. Qualtrics XM is best suited for medium to large enterprises that prioritize a deep understanding of their customer experience and are willing to invest in a comprehensive platform. Its advanced analytics, predictive capabilities, and customization options make it particularly valuable for organizations that operate in dynamic industries or have a diverse customer base. While the initial investment in time and resources may be higher, the potential for actionable insights and strategic decision-making justifies the commitment for businesses focused on long-term customer satisfaction and loyalty.

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Birdeye is a business reputation management software that enables users to collect reviews, run surveys, convert leads, get referrals and more to drive customer engagement and grow their businesses. Positive user reviews mentioned it offers an intuitive platform with top-notch customer service and a variety of features to meet industry-specific requirements. According to negative reviews, new features cost extra and are not bundled in with existing plans, listings are difficult to set up and maintain, email notifications are not detailed and the solution, as a whole, is expensive.

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