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Etsy vs Oracle Commerce

Last Updated: November 18th, 2024

Our analysts compared Etsy vs Oracle Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Etsy is an online global marketplace for artists, craftspeople and vintage vendors to sell unique pieces. It’s majorly focused on handcrafted and vintage pieces with categories like jewelry, clothing, bags, home decor, furniture, arts and more. Sellers can create stores online and use additional paid services like payments, ads, tracking and insurance for shipping, and currency conversions.

Oracle Commerce offers a comprehensive suite of tools for complex B2B buying processes, such as multi-step approvals, contract pricing and bulk ordering. One of its key strengths is the ability to handle complex product catalogs and pricing structures. It can manage various products, variants and configurations, ensuring accurate product information and pricing across all sales channels.

Additionally, the platform has robust order management tools, including complex order types, subscriptions and returns. This feature is invaluable for B2B businesses as they often deal with large and customized orders that require precision handling.

Businesses can set up self-service portals for clients and use account management tools to deliver personalized shopping experiences that mimic the intuitiveness of B2C customer journeys. They can create tailored product recommendations, offer personalized pricing and provide dedicated support channels for different customer segments.

Oracle Commerce is built on a scalable and flexible architecture to adapt to changing market conditions and customer demands. It offers a range of deployment options, including on-premise, cloud-based and hybrid, helping meet specific IT infrastructure requirements.

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Product Insights

Global Reach: Etsy connects sellers with a worldwide audience, expanding market opportunities beyond local boundaries.
Low Startup Costs: With minimal listing fees and no need for a physical storefront, Etsy offers an affordable entry point for new businesses.
Community Support: Sellers benefit from a robust community of peers and buyers, fostering collaboration and shared learning.
Customizable Shops: Etsy allows sellers to personalize their storefronts, helping to build a unique brand identity.
Integrated Marketing Tools: Built-in SEO, social media integration, and promotional tools help sellers increase visibility and drive traffic to their shops.
Secure Transactions: Etsy provides a secure platform for financial transactions, ensuring both buyer and seller protection.
Analytics and Insights: Detailed analytics help sellers understand customer behavior and optimize their product offerings.
Mobile Accessibility: The Etsy app allows sellers to manage their shops on-the-go, ensuring they can respond to customer inquiries and orders promptly.
Handmade and Vintage Focus: Etsy's emphasis on unique, handmade, and vintage items attracts a niche market of dedicated buyers.
Customer Trust: Etsy's established reputation and buyer protection policies build trust, encouraging more purchases.
Scalability: Etsy supports businesses of all sizes, from hobbyists to full-time entrepreneurs, allowing for growth and expansion.
Environmental Impact: By promoting handmade and vintage items, Etsy supports sustainable shopping practices and reduces waste.
Educational Resources: Etsy offers a wealth of resources, including tutorials and forums, to help sellers improve their business skills.
Payment Flexibility: Multiple payment options, including credit cards, PayPal, and Etsy gift cards, make transactions convenient for buyers.
Customer Engagement: Direct messaging and review systems facilitate communication and build relationships between sellers and buyers.

Implementation With Ease: According to our data, Oracle Commerce provides 89% of key B2B eCommerce requirements out of the box. This means you don’t need to configure and connect the platform with external solutions to get the desired features.
Create Efficient Checkout Processes: The platform scored top marks (100) for its checkout and billing features, according to our data. It offers abandoned checkout recovery, customer accounts, guest checkouts and automatic tax calculation based on customers’ locations.
Manage Orders Effectively: Our analysts found the platform excels in order management capabilities. It provides a centralized view of order history, status and notes for easy trackability. You can manage backorders, returns and exchanges, and in-store pickups. Customers get order tracking emails and can place quick orders or replicate an order based on their purchase history.
Design Branded Storefronts Easily: Oracle Commerce got a perfect 100 rating from our analysts for its storefront designing toolkit. It offers an intuitive module with drag-and-drop capabilities to design websites, blogs and product pages. The platform equips storefronts with shopping carts and lets you manage multiple storefronts from a centralized backend with its headless architecture.
Market Efficiently Across Channels: According to our data, the platform scores full marks for its marketing and SEO optimization tools. You get every key marketing feature required in eCommerce platforms ready to use out of the box. These include a channel manager, A/B testing, branded domains, custom email addresses, sitemap generation, Google Ads integration, SEO product tags and much more.

Online Store: Create stores using customizable templates and promote products using featured listings.
Analytics: Provides detailed statistics to track orders and revenue, identify products with the most page views and understand performance trends.
SEO Tools: Customers can find listings with the proper headings and descriptions. Helps recognize the keywords that get more traffic to the store.
Logistics: Auto calculates shipping costs based on weight, dimension, shipping method and delivery speed. Prints shipping labels and directly sends tracking details to customers.
Mobile App: Manage orders, update items, check shop analytics, create listings and talk to customers from anywhere.
Promotional Tools: Promote items and listings in internal search and on social media.
Payment Management: Collect and manage payments through PayPal or credit card, based on customers’ convenience. Also manages currency conversions, making it globally accessible.

B2B Commerce: Scale online revenue and deal with the complexities of B2B sales:
- Self Service: Allow clients to navigate and shop for themselves with ease.
  - Deliver a B2C-caliber customer experience with native support for contract pricing, account-based selling and customer catalogs.
  - Provide flexibility to business clients through unlimited accounts, hierarchy and permission specifications.
  - Simplify the approval process by streamlining rules and requirements based on shoppers’ unique needs.
  - Clients can place orders from their procurement systems.
Website Management: Takes care of all elements of creating and maintaining a website that focuses on enhancing the customer experience for both B2B and B2C commerce.
- Hosting: Host website on vendor’s native cloud solution and eliminate manual upgrades with continuous fixes, performance enhancements and stable backend compatibility.
- Design: Create a dynamic experience with the intuitive drag-and-drop interface. Choose from more than 20 pre-built page layouts and 70 widgets to curate the experience to fulfill the company’s unique needs.
- Storefront: Manage the storefront with non-technical tools; control product catalogs, pricing, inventory and promotions and more from a centralized interface. Add multimedia content and product descriptions to enrich listings.
Integrations: Leverage open API to integrate digital commerce into several customer touchpoints, including augmented and virtual reality, voice, IoT and more. Build a complete enterprise software stack by integrating with the vendor’s native ERP, EPM, SCM and CX solutions.
Global Support: Supports more than 40 languages and 60 currencies to help scale and grow businesses worldwide.
Embedded Intelligence: Cater to customers more effectively through AI-based recommendations and personalization.
- Search: Delivers the most relevant and accurate search results and product listings through AI and guided navigation. Displays recommendations for synonyms, spell-check and related products.
- Personalization: Offer dynamic promotions based on the shopper’s cart and deliver highly personalized recommendations according to their navigation history.
- Analytics: Leverage real-time reporting and data visualization to identify key trends and analyze shoppers’ behavior.
Configure, Price and Quote: Guide customers through the step-by-step process of correctly configuring and submitting purchase orders:
- Configure: Allow customers to customize their product or service to their specific needs.
  - Make sure every order is accurate and validated by allowing the sales team to identify customer needs and recommend relevant product offers.
  - Create reusable rules and navigate the process using a common product model for one-click quoting.
  - Manage subscription annuities, software license contracts, support agreements and renewals, including end-dates and prorated pricing.
- Price: Offer a variety of price options and ensure accurate, competitive pricing.
  - Provides intelligent pricing and discount information, including average selling price, cost comparison scatterplots, the last price paid and other analytics that enable businesses to offer more competitive, strategic pricing.
  - Support multiple prices for a product, as well as localized discounting, seasonal promotions and more.
  - Align sales activities to match business objectives; leverage in-depth deal analysis and key metrics like profitability, lead sources, conversion rate and more.
  - Automate the approval and validation process. Control which designated approvers have access at each point in the sales process.
- Quote: Create formal documentation for customers to review to make sure that the final pricing and configuration meets their expectations before agreeing to purchase.
  - Quickly generate proposals, quotes, statements of work and more with accurate data across multiple languages.
  - Generate dynamic contracts, compare and merge them, highlight differences across versions, and accept or reject changes made by customers or legal departments and store them securely in accounts.
  - Identify trends with contract analysis.
  - Integrate with e-signature vendors to virtually sign documents.
Subscription Management: Manage new subscriptions, renewals and upgrades. Customers can edit their subscriptions and accounts without needing any technical help. Utilizing machine learning, minimize churn rate with insights identifying at-risk customers early and set up dynamic pricing to target different customer segments.
Content Management: Create and syndicate content consistently across multiple channels:
- Content Creation:
  - The “Content Wizard” provides step-by-step guided navigation for writing and publishing articles, blogs, landing pages and more.
  - Use AI to classify content through image recognition and natural language processing (NLP).
- Video Management:
  - Create video projects, specify goals and descriptions, and invite collaborators to view, add, curate and edit projects.
  - Capture and upload footage via any device, including mobile devices, drones, desktops and more.
  - Smart tag overall video content as well as subjects within to search for videos and aspects within a video.
  - Add comments, flag, trim, crop and do more with the cloud video editor.
  - Analyze video content and receive engagement metrics like lead source, time spent, watched video parts, watching platform and more.
- Omni Channel Delivery:
  - Showcase content on the most engaging platforms with the API-first solution.
  - Use preferred front-end technology while creating and reusing best content, and simplify the management and deployment workflows.
  - Deliver fully rendered HTML digital assets and content for use in other channels and platforms.
- Collaboration and Workflows:
  - Improve speed and accuracy of content approval with in-context annotations and comments.
  - Use the “Content Calendar” to improve planning and collaboration across all content channels.
  - Collaborate with remote teams and agencies across mobile, web or desktops for all types of content.
- Universal Asset Hub:
  - Store and manage content on the cloud-based platform.
  - Access and organize any structured or unstructured content.
Customer Data Platform: Collect, manage and store customer data securely; leverage insights to connect with and market to customers more effectively.
- Unified Customer View: Create dynamic real-time customer profiles by combining data from online, offline and third-party sources under one platform. Automate data cleansing and preparation for enterprise data models. Unify these profiles by connecting identities across devices, channels and domains. Keep information safe with advanced privacy and identity controls.
- Profile Enrichment: Add more than 50 pre-built intelligent attributes, or customize attributes as needed, to enhance customer profiles and add more detail. Automate profile enrichment with access to a third-party data marketplace powered by Oracle Data Cloud.
- Segmentation: Offer real-time personalized customer experience by delivering the right information at the correct time to select groups across channels. Calibrate targeted marketing campaigns by receiving valuable insights according to customer behavior.
  - Segmentize profiles with over 80 behavioral scores like purchase propensity, churn likelihood and more, and 100 behavioral segments such as “early adopters” and “bargain hunters.”
  - Publish customer segments across adtech and martech channels for successful campaigns.
- Customer Analytics: Track KPIs about customer activity to gain greater visibility and actionable insights.
  - Use AI and machine learning to model, predict and recommend the best customer experience.
  - Measure key metrics like customer engagement, lifetime value, purchase recency and frequency and more to identify valuable customers.
  - Leverage unique widgets for analyzing engagement, audience and segments.

Product Ranking

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eCommerce Platforms

#129

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Analyst Rating Summary

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User Sentiment Summary

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Oracle Commerce has a 'great' User Satisfaction Rating of 84% when considering 325 user reviews from 4 recognized software review sites.

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Synopsis of User Ratings and Reviews

Niche Marketplace: Etsy is known for its focus on unique and handmade goods, attracting buyers looking for distinctive items.

Creative Variety: The platform boasts a vast selection of products, offering a diverse range of options for shoppers seeking one-of-a-kind pieces.

Enhanced Website Performance: The platform can manage eCommerce sites with high-volume transactions and large product catalogs. Users praise its ability to ensure smooth performance during peak traffic.

Greater Flexibility: It offers extensive customization options with a flexible and headless framework, allowing businesses to create unique eCommerce experiences.

Smooth Integration Capabilities: The platform allows API access to design custom integrations. It also offers built-in connections with other Oracle products and partner solutions.

Improved Security and Data Management: Many reviews praise the platform’s ability to handle large volumes of data while ensuring data protection and compliance.

Efficient Technical Support: Users appreciate the excellent technical support provided by Oracle via chat services, emails and phone calls, which helps resolve issues promptly.

Customer Service Issues: Etsy has received complaints regarding its customer service, potentially leading to unresolved issues for businesses.

Shipping Challenges: Shipping delays are a recurring concern on Etsy, potentially impacting customer satisfaction and business operations. Businesses may need to meticulously manage shipping profiles and expectations.

Price-Focused Competition: Etsy's platform can lead to intense price competition, potentially impacting businesses focused on product quality and unique offerings.

High Cost: Oracle Commerce has a high entry fee, making it less accessible for smaller businesses. There are also significant licensing and implementation costs, which can be a barrier for some organizations.

Complexity and Learning Curve: The platform's implementation and configuration can be complex, requiring skilled developers and dedicated resources. Its initial setup and configuration also involve a steep learning curve.

Outdated Interface: Some users complain about the user interface having an outdated and clunky look, which can impact the overall experience.

Is Etsy really as easy as everyone says it is to buy and sell unique items? Etsy is an eCommerce platform known for its distinctive, handcrafted goods from independent sellers. Users rave about the platform's user-friendly design, which makes it simple to navigate and discover those one-of-a-kind treasures. Etsy's strength lies in fostering a community of passionate creators and buyers seeking unique, personalized items. This dedication to small businesses and artisans distinguishes Etsy from mass-produced goods found on platforms like Amazon. For instance, a buyer looking for a handmade ceramic mug with a specific design is more likely to find it on Etsy than on a more generalized platform. However, Etsy's dependence on individual sellers can lead to inconsistencies. Shipping delays, variable product quality, and customer service challenges arise from dealing with numerous independent entities. While Etsy has policies in place, enforcing them across a vast network poses a challenge. Potential buyers should prioritize individual seller ratings and reviews to ensure a smooth experience. Ultimately, Etsy is best suited for shoppers seeking unique, handcrafted items and willing to embrace the nuances of buying directly from independent creators.

Oracle Commerce is a robust platform designed primarily for B2B eCommerce. Its core strength lies in the ability to handle complex sales processes, including contract pricing, multi-step approvals and account-based selling.Features such as self-service portals, customizable product catalogs and integrated CRM enhance customer experience and drive sales. The platform’s integration capabilities with Oracle’s ERP, EPM and SCM solutions offer a unified view of business operations.However, the platform's complexity and high cost can be significant barriers for smaller businesses. While it offers deep customization options, implementation and configuration can be challenging and require technical expertise.Despite advanced features like AI-driven personalization and robust analytics, users criticize the user interface for being outdated. Oracle does offer strong technical support, but the learning curve can be steep.On the positive side, Oracle Commerce excels in scalability and performance, making it suitable for large enterprises handling high transaction volumes and complex product catalogs. The platform’s strong focus on security and data management is also a crucial advantage for businesses managing sensitive information.Businesses considering this platform should carefully evaluate their requirements and resources to determine if the benefits outweigh the potential challenges.

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FAQ

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