Marketing Cloud Account Engagement Reviews & Pricing

Key Features

• Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign. 
• Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests. 
• Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts. 
• Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder. 
• Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance. 
• Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact. 
• Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures. 
• Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning. 
• Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting. 
• Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation. 
• Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones. 

Limitations

•  No undo button in the email editor. 
•  Limited built-in connectors. 
•  Unhelpful customer support. 
•  Infrequent updates. 

Suite Support

Cost of Ownership