Austin, Texas March 25, 2024 — SelectHub, a leader in software research and selection, today announced the winners of its prestigious “Best Of” Awards for 2024 in the marketing automation software category. These awards are a testament to SelectHub’s dedication to identifying and celebrating the top performers in various software domains, highlighting the premier solutions in marketing automation that excel in a wide range of functionalities and user experiences.

Marcus Flemming, VP of Marketing at SelectHub, stated, “SelectHub’s ‘Best Of’ awards underscore the leading marketing automation software based on our comprehensive and transparent evaluation of vendors in the market. Our proprietary 400+ point analysis enables us to offer our end users a selection of software solutions that excel in critical areas such as customer engagement, analytics, and campaign management, thereby driving innovation and growth.”

Sandesh Sindiri, Head of Software Solutions and Technology Research at SelectHub, added, “In our pursuit of excellence, we have identified the true pioneers in the marketing automation space by meticulously evaluating industry KPIs, as defined by dedicated users within our state-of-the-art technology selection management platform. As the marketing automation industry evolves, we acknowledge the significant impact of emerging trends like AI-driven personalization and advanced data analytics on the effectiveness of marketing strategies.”

SelectHub evaluated 1,077 vendors across 11 categories of software capabilities, plus categories for analyst and user favorites.

• The Analysts’ Pick award recognized the top-tier software vendors in the industry with the highest scores.
• The User Favorite award honored the top 20 products that received “Excellent” user sentiment scores, based on aggregated review data from real users.

Best-in-Class awards were also handed out in the following categories to the top products receiving a score of 80 or higher in SelectHub’s technology selection platform:

• AI Based Capabilities
• Campaign Management
• Dashboard and Capabilities
• Email Campaign Management
• Lead Generation
• Lead Management
• Mobile Capabilities
• Platform Capabilities
• Social Media Management
• Text Campaign Management
• Integrations and Extensibility

Analyst’s Pick
Receiving the title as best overall solutions were HubSpot and Mailchimp which go the highest overall scores from SelectHub’s analysts.

User Favorites
The user favorites, listed in order for user satisfaction score, were ActiveCampaign, Brevo, Pinterest, Snapchat, TinyURL, Buffer, Semrush, Creatio, EngageBay, Klaviyo, Issuu, Ortto, ClickFunnels, Jungle Scout, Canto, LinkedIn Sales Navigator, Litmus, Keap, Yotpo, Algolia and Terminus.

AI Based Capabilities
Earning the highest scores in this category were HubSpot, Eloqua, ActiveCampaign.

Campaign Management
SharpSpring, Brevo, Keap, Constant Contact claimed best-in-class status for their tools to manage campaigns.

Dashboard and Reporting
SharpSpring, Mailchimp, Constant Contact stood out as best-in-class for their tools that support data collection and analysis.

Email Campaign Management
For everything from video campaigns and attribution to landing page tools and ad tracking, these were the standouts in the market: GetResponse, Constant Contact, ActiveCampaign.

Lead Generation
The winners for this category were HubSpot, GetResponse, Omnisend, and Aweber.

Lead Management
ActiveCampaign, HubSpot, Zoho Marketing Automation, Marketo, Eloqua, Marketing Cloud Account Management, and Mailchimp led the way in this category with exceptional lead management capabilities.

Mobile Capabilities
Recognized as leaders for supporting key mobile features were GetResponse, HubSpot, Eloqua, Mailchimp, and ActiveCampaign.

Platform Capabilities
Marketing Cloud Account Management and Mailchimp were the winners in this category for their well-rounded support of core functionality like alerts, custom domain and mail servers, workflow automations and marketing calendars.

Social Media Campaign Management
Best-in-class status for handling social media tasks went to Brevo, AWeber, Zoho Marketing Automation, Get Response, Keap, Klaviyo, Omnisend, SharpSpring, Ortto, and Hubspot.

Text Campaign Management
Claiming the victory in this category were Omnisend, Brevo, HubSpot, Mailchimp, and Constant Contact.

Integrations and Extensibility
Mailchimp, Constant Contact, and AWeber were standouts for their extensive integration support.

SelectHub leverages a prescriptive approach to software selection, consolidating data collected through meticulous analysis in the SelectHub platform. This offers organizations a best-practice approach to reduce risk and find the right software for their needs.

To learn more about the 2024 awards in this category and to see a complete list of winners, please visit SelectHub’s marketing automation software page.

About SelectHub

SelectHub has the software selection platform, data, methodology and expertise that makes selecting software streamlined, agile, collaborative, and free of bias. SelectHub supports everything from initial research to final vendor selection and price negotiation. Driven by data from detailed research and analysis, then validated from thousands of real-world selection projects, SelectHub shortcuts the selection process, ensuring more informed, accurate purchase decisions. To learn more, please visit https://www.selecthub.com.

Contact:
Marcus Flemming
SelectHub
[email protected]