Blackbaud CRM vs Virtuous CRM

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Our analysts compared Blackbaud CRM vs Virtuous CRM based on data from our 400+ point analysis of Nonprofit CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Blackbaud CRM Software Tool

Product Basics

Built on Microsoft Azure, Blackbaud CRM is a fundraising and relationship management solution, catering to enterprise-level marketing and fundraising needs. It helps streamline data and reporting processes, offering insights into every stage of the constituent lifecycle and increasing operational efficiency.

Capabilities include financial aid management, tuition management, advocacy, fund accounting, grant making, award management, direct marketing, data enrichment and more. It helps attract new supporters, facilitate communications according to unique preferences and grow mission impact.
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Virtuous CRM is a cloud-based tool that helps non-profit organizations build better relationships with existing and potential donors at scale. It automates contact management, marketing and outreach with personalized messages, prompting users for donation at optimal times.

It leverages data and predictive analysis to ensure smooth donor management, manages complex fundraising requirements, handles backend payment processing and helps organizations grow their donor base.
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Product Insights

  • Effective Fundraising: Users can handle fundraising programs efficiently by coordinating and streamlining multiple fundraising teams, and defining solicitation and stewardship responsibilities. It’s also possible to unite multidimensional relationships across different chapters, programs and field offices using scalable and intuitive solutions, and track progress using KPIs. Users can review trends, identify areas of opportunity, and develop strategies to improve performance. Fundraisers can also access or update important constituent information using mobile devices. 
  • Enhanced Communication: An integrated approach helps users understand and control multifaceted communication efforts. This lets them leverage data across multiple campaigns and drive higher outcomes. Team members can access required information using workflows, dashboards and communication tools that offer actionable insights. 
  • Strong Campaigning: It’s possible to strengthen direct mail programs by integrating marketing campaigns with constituent information. Users can identify high-performing donor segments, set budgets and gauge performance results in real time. 
  • Online Presence: A completely customizable CMS helps create a robust website that acts as a hub of activities and a platform to interact through forums, social networking and personal pages. 
  • Maximized Lifetime Donor Value: Users can increase the lifetime value of donors and replenish their donor pool by leveraging a nonprofit cooperative database. This helps them retain current donors, encourage lapsed donors to be active again and acquire new donors. 
  • Customized Solution: The customizable CRM platform lets users offer unique experiences and address different situations based on varied constituent needs. 
  • Managed Opportunities: Benchmarking tools help users identify opportunities and challenges so that they can manage those efficiently. They can also evaluate and evolve past strategies, compare performance, and share information across the organization to streamline operations. 
  • Customized Advocacy Solutions: Users can create a strong identity by optimizing and executing strategies. Integration with fundraising and marketing solutions helps users reach important prospects, influence decision makers, convert advocates into sustained donors and run effective cross-channel campaigns. 
  • Managed CSR Programs: Blackbaud CRM helps improve local community relationships, attract new talent and accomplish greater purpose by driving employee engagement, funds and volunteer hours. Using flexible volunteering solutions, employers can express social responsibility interests and passions as well as motivate team members with incentive programs. 
  • Secure Data: Blackbaud CRM follows reliable security measures to protect private financial information, being PCI-DSS level-one compliant. It follows the FTC's Red Flag Rules for preventing identity theft, uses 256-bit encryption through a VPN network for data transmission, and funds deposits in FDIC-insured custodial accounts. The platform offers protection against professional liability, cybersecurity, general insurance and employee theft. 
  • Transparent Grant Making: An integrated and customizable platform ensures maximum impact from grants as well as leverages financial integrations and intuitive workflows. With access to information from all philanthropic stakeholders, users can get a detailed view of outcomes, build strong relationships with them using communication tools, share impact stories and achieve mission goals quickly by reducing approval time. 
  • Data-Driven Solutions: Blackbaud’s target analytics solution lets users save time and improve ROI by optimizing fundraising and comprehending its effectiveness. They can connect with constituents through preferred channels, acquire new donors and advocates, inspire them to join missions, and understand their unique personas. 
  • Expert Consulting Services: Fundraising experts with years of experience in strategy implementation, modeling result analysis, long-term roadmap development and donor portfolio analysis offer consultations. They help identify industry best practices, suggest investment and implementation plans, and recommend tactical, project-level and strategic targeting. 
  • Accurate and Enriched Data: Users can get a holistic view of the database with updated information so they can understand how to connect with prospects, eliminating time and energy waste. The toolset enables users to acquire email addresses and phone numbers, send emails, identify suitable donors and their employers, and gather demographic information like age and gender. 
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  • Build Local Donors:  With location-based contact profiling, local donors can be set up for targeted communication, fundraising events and campaigns. 
  • Automation of Tasks:  Individual and contact-group based workflow automation personalize and remove manual work from outreach, fundraising, recurring donation management and communication with existing donors. 
  • Relationship Building with Donors:  Highly personalized and regularly scheduled communication on multiple channels helps build better and long-lasting relationships with donors. 
  • Raise More Money:  With features to automate and personalize communications, marketing, fundraising and backend processes, a larger donor base can be easily managed to raise more money. 
  • Integrations:  Popular third-party integrations facilitate seamless operations. Zapier and an open RESTful API allows custom integrations. 
  • Mobile Apps:  Dedicated iOS and Android apps enable organizing fundraisers on the go. 
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  • Analytics: Users can nurture lifelong relationships with customers, make informed business decisions and increase revenue with actionable insights into supporters’ behavioral, demographic, lifestyle and financial characteristics. It helps eliminate guesswork from prospect research. 
  • End-to-End Education Management: Blackbaud CRM helps students achieve their academic aspirations by equipping them with the right tools. It offers a host of cloud-based solutions for K–12 private and parochial schools. Features such as online committee review and self-scheduling help save time, while customizable admission checklists let admins and parents review application status. It offers school-specific functionalities such as filterable calendars, dynamic curriculum guides and more. 
  • Peer-to-Peer Fundraising: Blackbaud CRM helps grow a supporter base by discovering new supporters and empowering current ones. Users can engage them in campaigns and events using an optimized peer-to-peer solution portfolio. It helps increase funds and effectiveness using analytics, purpose-built capabilities, coaching and social networking. 
  • Integrated Online Marketing: Integrated solutions let users follow up with customers on a large scale using automated emails driven by behavior or predictive intelligence. They can create a customized, integrated website experience and connect with social influencers to increase social engagement. They can own complete constituent life cycles and synchronize data from marketing, advocacy and fundraising efforts. 
  • Simplified Financial Processes: Financial aid helps expand reach, receive award recommendations through reports and configure calculation settings. Users can collect priority information, design formulas based on enrollment parameters and policies, and submit timely applications and documentation. It saves a great amount of time on the review and verification process. 
  • Tuition Billing: Automated payment processes and dedicated customer support ensure a quick and seamless billing experience. Online account review and payment submission are available on different devices. Flexible payment options include credit card, automatic debit, check or money order, and cash payments. 
  • Streamlined Finance Management: This lets users maintain FASB compliance by tracking expense reports and governing user-specific access rights and approval controls. They can maintain clean account structure, manage reporting requirements and demonstrate stewardship of contributed funds by capturing program, grant and department information. 
  • Integrated Merchant Services: This feature improves efficiency using detailed reporting, 24/7 access to transaction information, pre-reconciled bank deposits and automatic updates of payment data. Users can mitigate fraud and protect sensitive organizational data by simplifying PCI compliance and leveraging Point-to-Point Encryption (P2PE). 
  • Academic Role-Specific Capabilities: The solution supports assignments, grading, announcements, forums and more. It streamlines scheduling, attendance, report cards, grading and transcripts by collecting academic information. Parents can complete admission applications, accept enrollment contracts, monitor homework assignments and more. 
  • Effective Expense Management:  A secure online portal offers insights into vendor spend, allowing users to negotiate better rates. Users can leverage this to add cardholders, review activity with detailed reports, control expenses, and monitor credit card statements and audit logs for each card holder. 
  • POS Ticketing: Users can deliver personalized experiences through group sales, event pre-sales and automated discounts. This feature helps increase ticket sales with dynamic pricing, identify trends and behaviors using integrated analytics, and save time and effort on program management and configuration. It’s possible to convert ticket buyers into members using a 360-degree view of behavior, and layered wealth and demographic information. 
  • Prospect Management: Through custom modeling, users can identify top prospects using likelihood and capacity scores, and prioritize them accordingly. It helps them approach prospects based on their interactions and relationships with other organizations and supporters. Users can also access and use modeling results in CRM and prospect research software. 
  • Direct Marketing Insights: Using direct analytics, users can minimize expenses by eliminating non-essential outbound communication and maximizing marketing communications. Intent-based targeting techniques let users capture untapped donation potential, identify suitable communication channels and determine the best outreach approach. 
  • Modeling and Prospect Research: Prospecting software evaluates data from over 100 compliant data sources using proprietary analytics methods. This generates four key wealth attributes including net worth, annual income, investments and discretionary spend. 
  • Awards Management: Users can enhance cross-functional visibility throughout scholarship and award management processes and create impactful stewardship practices. Students get a unique view of scholarships and can identify suitable plans. It’s possible to share impact with donors by combining fund financial data, key donor data from any CRM, thank you letters and other beneficiary information. 
  • Congregation Management: A connected app lets users manage things like unlimited online donation forms, one-time or recurring giving, member and family profiles, and a comprehensive church directory. It’s also possible to keep congregants informed using a drag-and-drop, intuitive email marketing tool. 
  • Church Management: Users can manage groups effectively using email and text communication, attendance tracking and group leader permissions. Intuitive check-in capabilities help keep children safe and secure, while one-time and recurring events can be managed using event capabilities. Visual tools provide insights into trends. Users can also generate lists and reports, and keep data up to date using built-in data health tools. 
  • Volunteer Management: This feature lets users track general and role-specific requirements for volunteer positions, store background checks and track interest so that they can match an enthusiastic volunteer with appropriate needs. 
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  • Donor Management:  Manage donor information with demographics, interests, wealth and location details. Create rich profiles through social scraping from 200 sites. Identify existing network connections. 
  • Data Management: Data Management: Import and export contacts easily to manage donors, members, and volunteers. Search and segment with custom tags for targeted campaigns and communication. 
  • Email Management:  Send personalized trigger-based emails to databases for outreach, follow-ups, events and campaigns. Integrate with Gmail or Outlook to manage and track emails directly. 
  • Workflow Automation:  Set up sequences of automated events and actions for outreach, fundraising and marketing campaigns. Improve interaction rates with real-time personalized communication templates, set as per donor behavior. Automate task assignments such as call-backs and handwritten letters to improve productivity. 
  • Project & Fund Management:  Map projects, set up goals, track impact and send progress updates to donors. Gather stats and media to measure project success. Integrate with accounting apps for seamless fund management. 
  • Volunteer Management:  Manage volunteer engagement with easy online sign-ups and opportunity matching for work allocation. Track volunteer hours, set up automated follow-ups and thank you notes. 
  • Grant Management:  Manage incoming and outgoing grant proposals and documents, set up milestones and assign tasks to team members. Automate personalized follow-ups and track key metrics for reporting. 
  • Event Management:  Create and send invitations, reminders and post-event communication for fundraising events. Accept online sign-ups, andtrack attendees, tables and meals. Accept and process donations online. Integrate with accounting apps to measure ROI. 
  • Web Tracking:  Track real-time web engagement and donor behavior. Identify engaged donors and map content-based interests to set up automated follow-up calls and emails. Use analytics to dynamically vary the gift array and ask as per donor’s history. 
  • Lead Forms:  Use a drag-and-drop web form builder to collect leads by allowing users to sign up for events, download content, commit to action, provide feedback and apply for volunteering. Track conversions, respond quickly and make informed decisions based on real-time data insights. 
  • Reports:  Get scheduled reports on key metrics like funds, donations, grants, email engagement, direct mails, projects, campaigns, lapsed donors, staff activity, donor health and more. Filter and segment data for customized reports. 
  • Dashboard:  Get a visual overview of key metrics, activities and reports with a drag-and-drop customizable dashboard. Collect useful insights for decision making at a glance. 
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Product Ranking

#28

among all
Nonprofit CRM Software

#26

among all
Nonprofit CRM Software

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User Sentiment Summary

Good User Sentiment 84 reviews
Excellent User Sentiment 54 reviews
74%
of users recommend this product

Blackbaud CRM has a 'good' User Satisfaction Rating of 74% when considering 84 user reviews from 2 recognized software review sites.

90%
of users recommend this product

Virtuous CRM has a 'excellent' User Satisfaction Rating of 90% when considering 54 user reviews from 2 recognized software review sites.

3.71 (42)
4.52 (27)
3.7 (42)
4.5 (27)

Awards

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Virtuous CRM stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Robust Functionality: Blackbaud CRM is praised for its wide range of features, including donor management, fundraising campaign management, grant tracking, and detailed reporting, making it a comprehensive solution for non-profit needs.
Data Management and Analysis: Users appreciate the software's ability to handle large datasets, generate insightful reports, and provide a comprehensive view of donor interactions, enabling data-driven decision-making.
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User-Friendly Design: Virtuous CRM is recognized for its intuitive interface, which makes it easy for teams to learn and use effectively.
Comprehensive Toolset: The software provides a full set of features, including donor management, online donations, event management, and reporting, streamlining many fundraising tasks.
Effective Donor Management: Users appreciate the ability to track and manage donors, set reminders for important milestones, and acknowledge contributions.
User-Friendly Email Marketing: The built-in email marketing system allows for the creation of visually appealing emails and offers robust segmentation tools to target specific donor groups.
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High Cost: Blackbaud CRM's pricing can be a significant obstacle for smaller nonprofits, potentially diverting funds from their core mission.
Complexity: The software's intricate design can overwhelm users who aren't tech-savvy, leading to a longer learning curve and potential frustration.
Customer Support Concerns: Many users have reported issues with Blackbaud's customer support, citing slow response times and unhelpful interactions, which can be frustrating when needing assistance.
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Reporting Limitations: Some users have reported that the reporting features in Virtuous CRM can be somewhat limited and difficult to navigate.
Data Sorting Challenges: A few users have noted that sorting data based on specific criteria can be cumbersome, making it challenging to find the exact information they need efficiently.
Bulk Upload Limitations: Power users have found that the bulk upload tools in Virtuous CRM are somewhat lacking in functionality, which can be a drawback for organizations that frequently import large volumes of data.
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Is Blackbaud CRM the "black sheep" of CRM software, or is it a "baud"acious leader? User reviews from the last year paint a mixed picture of Blackbaud CRM, a comprehensive CRM software designed for nonprofit organizations. While many users, particularly larger organizations, appreciate its robust functionality and in-depth reporting capabilities, which allow for sophisticated data analysis and donor segmentation, others, especially those from smaller nonprofits, find its complexity and high cost prohibitive. For instance, one user lauded Blackbaud's ability to handle large datasets and generate detailed reports, which are essential for tracking fundraising progress and identifying donor trends. However, several users criticized the software's steep learning curve and the need for extensive training to unlock its full potential, making it a daunting prospect for smaller organizations with limited staff and resources. A key differentiating factor of Blackbaud CRM is its specialization in the nonprofit sector, offering features tailored to fundraising, donor management, and grant tracking. This niche focus is a double-edged sword. While it caters to the specific needs of nonprofits, it also means that organizations seeking a more general-purpose CRM might find Blackbaud's feature set overly specialized. Some users praised the software's grant tracking capabilities, highlighting how it streamlined their grant management process and provided a centralized platform for tracking applications and deadlines. However, the recurring theme of high cost and poor customer support left many users feeling frustrated and underserved. In conclusion, Blackbaud CRM is most suitable for large nonprofit organizations with the budget and manpower to invest in training and support. Its comprehensive features, powerful reporting, and industry-specific tools can be invaluable for managing complex fundraising operations and large donor databases. However, smaller nonprofits with limited resources might find its cost, complexity, and customer support lacking. For these organizations, more user-friendly and affordable alternatives might be a better fit.

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Is Virtuous CRM truly virtuous when it comes to meeting the needs of nonprofits? User reviews from the past year paint a largely positive picture, highlighting its user-friendly design and robust automation features as major advantages over competitors. For instance, users rave about the platform's intuitive interface, which simplifies complex tasks like donor management and fundraising. They particularly appreciate the automation capabilities, such as automated email campaigns and donation processing, which free up valuable time and resources. However, some users have voiced concerns about limitations in reporting customization and occasional sluggish performance. While Virtuous CRM excels in core areas like donor management and automation, its reporting features may not be as flexible as some users require. Additionally, some users have reported instances of slow loading times, which can hinder productivity. Despite these drawbacks, Virtuous CRM remains a popular choice among nonprofits, particularly those seeking a user-friendly and feature-rich solution at a competitive price point. Its intuitive interface, coupled with its powerful automation tools, makes it ideal for organizations looking to streamline operations and enhance donor engagement. However, organizations with complex reporting needs or those requiring lightning-fast performance may need to weigh these factors carefully.

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